public-relations-manager/references/market.md

# Market evidence report — public-relations-manager

Source: **59 real job ads** (JSearch API, countries: us 42, gb 17), extracted into the MSSQL evidence store; as of 2026-07-19.
This report contains extracted, aggregated facts only — no ad text is
reproduced (copyright / platform terms).

## Seniority distribution

| Seniority | Ads | Share |
|---|---|---|
| mid | 40 | 68 % |
| senior | 12 | 20 % |
| lead | 5 | 8 % |
| junior | 1 | 2 % |
| n/a | 1 | 2 % |

## Tools — full market ranking

| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Microsoft PowerPoint | 8 | 14 % |
| 2 | Meltwater | 6 | 10 % |
| 3 | Microsoft Office | 6 | 10 % |
| 4 | Microsoft Excel | 5 | 8 % |
| 5 | Microsoft Word | 5 | 8 % |
| 6 | SharePoint | 4 | 7 % |
| 7 | Cision | 3 | 5 % |
| 8 | Microsoft 365 | 3 | 5 % |
| 9 | Microsoft Teams | 3 | 5 % |

## Hard skills — full market ranking

| # | Item | Ads | Share |
|---|---|---|---|
| 1 | media relations | 42 | 71 % |
| 2 | public relations | 19 | 32 % |
| 3 | project management | 18 | 31 % |
| 4 | strategic communications | 14 | 24 % |
| 5 | crisis communications | 13 | 22 % |
| 6 | content creation | 9 | 15 % |
| 7 | data analysis | 9 | 15 % |
| 8 | storytelling | 9 | 15 % |
| 9 | writing | 9 | 15 % |
| 10 | editing | 7 | 12 % |
| 11 | reputation management | 7 | 12 % |
| 12 | stakeholder engagement | 7 | 12 % |
| 13 | campaign management | 6 | 10 % |
| 14 | strategic planning | 6 | 10 % |
| 15 | budget management | 5 | 8 % |
| 16 | communications planning | 5 | 8 % |
| 17 | content development | 5 | 8 % |
| 18 | message development | 5 | 8 % |
| 19 | press release writing | 5 | 8 % |
| 20 | public relations strategy | 5 | 8 % |
| 21 | crisis communication | 4 | 7 % |
| 22 | earned media strategy | 4 | 7 % |
| 23 | influencer marketing | 4 | 7 % |
| 24 | media monitoring | 4 | 7 % |
| 25 | media outreach | 4 | 7 % |
| 26 | media pitching | 4 | 7 % |
| 27 | brand storytelling | 3 | 5 % |
| 28 | copywriting | 3 | 5 % |
| 29 | executive communication | 3 | 5 % |
| 30 | narrative development | 3 | 5 % |
| 31 | policy analysis | 3 | 5 % |
| 32 | strategic communication | 3 | 5 % |
| 33 | vendor management | 3 | 5 % |

## Methods — full market ranking

| # | Item | Ads | Share |
|---|---|---|---|
| 1 | earned media | 6 | 10 % |
| 2 | media monitoring | 4 | 7 % |
| 3 | earned media strategy | 3 | 5 % |
| 4 | social media marketing | 3 | 5 % |

## Responsibilities — full market ranking

| # | Item | Ads | Share |
|---|---|---|---|
| 1 | relationship building | 11 | 19 % |
| 2 | media monitoring | 8 | 14 % |
| 3 | media outreach | 8 | 14 % |
| 4 | agency management | 6 | 10 % |
| 5 | content creation | 6 | 10 % |
| 6 | team leadership | 6 | 10 % |
| 7 | event coordination | 5 | 8 % |
| 8 | press release writing | 5 | 8 % |
| 9 | campaign execution | 4 | 7 % |
| 10 | media inquiry management | 4 | 7 % |
| 11 | media relationship building | 4 | 7 % |
| 12 | executive communications support | 3 | 5 % |
| 13 | influencer relationship management | 3 | 5 % |
| 14 | media coverage securing | 3 | 5 % |
| 15 | media list maintenance | 3 | 5 % |
| 16 | media pitching | 3 | 5 % |
| 17 | press material organization | 3 | 5 % |
| 18 | press release drafting | 3 | 5 % |
| 19 | relationship cultivation | 3 | 5 % |
| 20 | report creation | 3 | 5 % |
| 21 | story opportunity identification | 3 | 5 % |
| 22 | team management | 3 | 5 % |

## Regional breakdown

> **Corpus note:** 59 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.

### US (us)

42 ads.

**Top hard skills:**

- media relations — 74 % (31 ads)
- strategic communications — 33 % (14 ads)
- project management — 31 % (13 ads)
- public relations — 29 % (12 ads)
- crisis communications — 21 % (9 ads)
- data analysis — 17 % (7 ads)
- writing — 17 % (7 ads)
- storytelling — 14 % (6 ads)
- communications planning — 12 % (5 ads)
- content creation — 12 % (5 ads)

**Top tools:**

- Microsoft PowerPoint — 17 % (7 ads)
- Meltwater — 12 % (5 ads)
- Microsoft Excel — 10 % (4 ads)
- Microsoft Office — 10 % (4 ads)
- Microsoft Word — 10 % (4 ads)
- SharePoint — 10 % (4 ads)
- Cision — 7 % (3 ads)
- Microsoft 365 — 7 % (3 ads)
- Adobe Creative Suite — 5 % (2 ads)
- Canva — 5 % (2 ads)

**Seniority:** mid 71 % · senior 17 % · lead 10 % · n/a 2 %

### UK (gb)

**Insufficient evidence** — 17 ads (minimum for a regional ranking: 30). No ranking is reported for this region.

### EU/DACH (de, at, ch, nl)

**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.


## Job title variants in the market

| Title | Ads |
|---|---|
| Public Relations Manager | 5 |
| Senior Public Relations Manager | 4 |
| Senior PR manager | 3 |
| Associate Public Relations Manager | 2 |
| Communications and PR Manager | 2 |
| Media Relations Manager | 2 |
| Public Relations and External Communications Manager | 2 |
| Account Supervisor | 1 |
| Associate Public Relations Manager Job Details | McCormick & Company | 1 |
| Communication and Public Relations Manager | 1 |
| Communications & Engagement Lead | 1 |
| Communications Manager , Policy Comms & External Affairs | 1 |
| Communications Manager for Women's Health | 1 |
| Communications Manager, Media and Public Relations | 1 |
| Communications Officer – COMPD (Contractual) | 1 |
| Communications Specialist / Senior Communications Specialist | 1 |
| Corporate Communications Specialist | 1 |
| Deputy Communications Director | 1 |
| Director Head of Global Public Affairs | 1 |
| Director, Corporate Communications Manager | 1 |
| External Communications Associate Director | 1 |
| Manager, Communications | 1 |
| Manager, External Communications & Media Relations | 1 |
| Media Communications Manager | 1 |
| Media Relations Director | 1 |

Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.