public-relations-manager/references/tasks.md

Tasks & work activities — public relations manager

Source: O*NET 30.3, occupation 11-2032.00 (Public Relations Managers).

Task statements

• [nan] Assign, supervise, and review the activities of public relations staff.
• [nan] Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• [nan] Design and edit promotional publications, such as brochures.
• [nan] Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• [nan] Develop, implement, or maintain crisis communication plans.
• [nan] Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
• [nan] Draft speeches for company executives and arrange interviews and other forms of contact for them.
• [nan] Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• [nan] Evaluate advertising and promotion programs for compatibility with public relations efforts.
• [nan] Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
• [nan] Formulate policies and procedures related to public information programs, working with public relations executives.
• [nan] Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
• [nan] Maintain company archives.
• [nan] Manage communications budgets.
• [nan] Manage in-house communication courses.
• [nan] Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
• [nan] Observe and report on social, economic, and political trends that might affect employers.
• [nan] Produce films and other video products, regulate their distribution, and operate film library.
• [nan] Respond to requests for information about employers' activities or status.
• [nan] Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.

Detailed work activities

• Confer with organizational members to accomplish work activities.
• Coordinate special events or programs.
• Coordinate with external parties to exchange information.
• Develop contingency plans to deal with organizational emergencies.
• Develop library or archival databases.
• Develop marketing plans or strategies.
• Develop operating strategies, plans, or procedures.
• Develop organizational policies or programs.
• Develop promotional materials.
• Direct employee training programs.
• Direct sales, marketing, or customer service activities.
• Distribute instructional or library materials.
• Edit documents.
• Establish interpersonal business relationships to facilitate work activities.
• Evaluate employee performance.
• Evaluate program effectiveness.
• Liaise between departments or other groups to improve function or communication.
• Maintain operational records.
• Manage organizational or project budgets.
• Monitor external affairs or events affecting business operations.
• Operate still or video cameras or related equipment.
• Present information to the public.
• Supervise employees.