53 lines
3.5 KiB
Markdown
53 lines
3.5 KiB
Markdown
# Tasks & work activities — public relations manager
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Source: O*NET 30.3, occupation 11-2032.00 (Public Relations Managers).
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## Task statements
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- **[nan]** Assign, supervise, and review the activities of public relations staff.
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- **[nan]** Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
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- **[nan]** Design and edit promotional publications, such as brochures.
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- **[nan]** Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
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- **[nan]** Develop, implement, or maintain crisis communication plans.
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- **[nan]** Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
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- **[nan]** Draft speeches for company executives and arrange interviews and other forms of contact for them.
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- **[nan]** Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
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- **[nan]** Evaluate advertising and promotion programs for compatibility with public relations efforts.
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- **[nan]** Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
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- **[nan]** Formulate policies and procedures related to public information programs, working with public relations executives.
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- **[nan]** Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
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- **[nan]** Maintain company archives.
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- **[nan]** Manage communications budgets.
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- **[nan]** Manage in-house communication courses.
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- **[nan]** Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
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- **[nan]** Observe and report on social, economic, and political trends that might affect employers.
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- **[nan]** Produce films and other video products, regulate their distribution, and operate film library.
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- **[nan]** Respond to requests for information about employers' activities or status.
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- **[nan]** Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
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## Detailed work activities
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- Confer with organizational members to accomplish work activities.
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- Coordinate special events or programs.
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- Coordinate with external parties to exchange information.
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- Develop contingency plans to deal with organizational emergencies.
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- Develop library or archival databases.
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- Develop marketing plans or strategies.
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- Develop operating strategies, plans, or procedures.
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- Develop organizational policies or programs.
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- Develop promotional materials.
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- Direct employee training programs.
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- Direct sales, marketing, or customer service activities.
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- Distribute instructional or library materials.
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- Edit documents.
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- Establish interpersonal business relationships to facilitate work activities.
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- Evaluate employee performance.
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- Evaluate program effectiveness.
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- Liaise between departments or other groups to improve function or communication.
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- Maintain operational records.
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- Manage organizational or project budgets.
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- Monitor external affairs or events affecting business operations.
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- Operate still or video cameras or related equipment.
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- Present information to the public.
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- Supervise employees.
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