feat: sales-manager skill package v0.1.0

2026-08-14 16:23:41 +02:00
commit e7ceec572b
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--- a/PROVENANCE.md
+++ b/PROVENANCE.md
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+# Data provenance — sales-manager
+
+Where the content of this skill package comes from, counted by
+content items (tasks, competences, tools, evidence entries, curated
+knowledge). Rendered live by Gitea:
+
+```mermaid
+%%{init: {'theme':'base','themeVariables':{'pie1':'#f9a825','pie2':'#1e88e5','pie3':'#ff355e','pie4':'#d97757','pie5':'#8e24aa','pieOuterStrokeWidth':'0px','pieSectionTextColor':'#fff'}}}%%
+pie showData
+    title Content sources — sales-manager
+    "ESCO (occupation & competences)" : 63
+    "O*NET (tasks & tools)" : 137
+    "Job boards (market evidence)" : 95
+    "Anthropic official Claude skills" : 8
+    "External AI skill packs (mapped)" : 144
+```
+
+| Source | Items | Share | Files |
+|---|---|---|---|
+| ESCO (occupation & competences) | 63 | 14.1 % | references/profile.md, references/skills.md |
+| O*NET (tasks & tools) | 137 | 30.6 % | references/tasks.md, references/tools.md |
+| Job boards (market evidence) | 95 | 21.3 % | references/market.md (full report) + "Market evidence" headline sections |
+| Wikipedia & AI expert curation | 0 | 0.0 % | glossary, literature, usecases, intake, quality, evals/ |
+| Anthropic official Claude skills | 8 | 1.8 % | references/ai-skills.md, section "anthropics/skills" (official Claude Code skills) |
+| External AI skill packs (mapped) | 144 | 32.2 % | references/ai-skills.md (per-source attribution inside) |
+| Stack Exchange practitioner Q&A (CC-BY-SA) | 0 | 0.0 % | references/practitioner-qa.md (per-entry attribution inside) |
+
+Licensing: O*NET (USDOL/ETA, CC BY 4.0) · ESCO (© European Union) ·
+job-ad evidence via official APIs (JSearch/Adzuna) · Wikipedia content
+paraphrased with source URLs — never copied · external AI skills are
+linked, not copied (Apache-2.0/MIT/source-available, see ai-skills.md).
--- a/SKILL.md
+++ b/SKILL.md
@@ -0,0 +1,75 @@
+---
+name: sales-manager
+description: "Occupational skill for the role 'sales manager' (also: sales commercial manager, sales director, sales executive, group sales manager, area sales manager, inside sales manager). Use when the user asks for typical sales manager work such as: Resolve customer complaints regarding sales and service.; Represent company at trade association meetings to promote products.; Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs."
+---
+
+# Sales Manager
+
+Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
+
+## Core workflow
+
+1. Resolve customer complaints regarding sales and service.
+2. Represent company at trade association meetings to promote products.
+3. Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
+4. Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
+5. Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
+6. Oversee regional and local sales managers and their staffs.
+7. Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
+8. Monitor customer preferences to determine focus of sales efforts.
+
+## How to use this skill
+
+- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
+- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
+- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
+- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
+- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
+
+## Key competences (essential)
+
+- align efforts towards business development
+- analyse business plans
+- analyse consumer buying trends
+- analyse customer service surveys
+- analyse external factors of companies
+- analyse internal factors of companies
+- analyse work-related written reports
+- brand marketing techniques
+- carry out sales analysis
+- consumer goods industry
+- content marketing strategy
+- coordinate marketing plan actions
+- corporate social responsibility
+- create annual marketing budget
+- define measurable marketing objectives
+
+## Hot technologies
+
+- IBM SPSS Statistics
+- SAS
+- Tableau
+- Splunk Enterprise
+- Bentley MicroStation
+- Salesforce software
+- Teradata Database
+- Microsoft Access
+- Microsoft SQL Server
+- Oracle Database
+
+
+<!-- hot-tech -->
+
+## Hot technologies
+
+Top tools from 51 gated job ads (see references/market.md, as of 2026-07-19):
+
+- Microsoft Excel — 12 %
+- Microsoft Office — 12 %
+- Salesforce — 12 %
+- Microsoft PowerPoint — 6 %
+
+<!-- hot-tech -->
+
+---
+*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/a7594892-ff23-4e2a-aedf-2f967ebca15c), O*NET 30.3 (11-2022.00). See manifest.json for licensing/attribution.*
--- a/manifest.json
+++ b/manifest.json
@@ -0,0 +1,214 @@
+{
+  "name": "sales-manager",
+  "title": "sales manager",
+  "version": "0.1.0",
+  "layer": "core",
+  "language": "en",
+  "generated": "2026-07-07",
+  "ids": {
+    "esco_uri": "http://data.europa.eu/esco/occupation/a7594892-ff23-4e2a-aedf-2f967ebca15c",
+    "esco_code": "1221.3.2.1",
+    "isco_group": "1221",
+    "onet_soc": "11-2022.00",
+    "crosswalk_match": "exactMatch"
+  },
+  "sources": [
+    {
+      "name": "ESCO",
+      "version": "1.2.1",
+      "url": "https://esco.ec.europa.eu/"
+    },
+    {
+      "name": "O*NET",
+      "version": "30.3",
+      "url": "https://www.onetcenter.org/",
+      "license": "CC BY 4.0"
+    }
+  ],
+  "attribution": "This package includes information from the O*NET Database (v30.3) by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), CC BY 4.0. skillfactor is not endorsed by USDOL/ETA. ESCO data (v1.2.1) (c) European Union, used per the ESCO download conditions: https://esco.ec.europa.eu/en/use-esco/download",
+  "counts": {
+    "tasks": 17,
+    "dwas": 16,
+    "skills_essential": 42,
+    "skills_optional": 20,
+    "software": 103
+  },
+  "enrichment_ai_skills": {
+    "generated": "2026-07-14",
+    "method": "deterministic mapping (ISCO prefix + title/competence keywords)",
+    "sources": {
+      "anthropics/skills": {
+        "repo": "https://github.com/anthropics/skills",
+        "commit": "f6656c1",
+        "license": "Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available \u2014 see the LICENSE.txt in the upstream skill folder",
+        "skills": 5
+      },
+      "wshobson/agents": {
+        "repo": "https://github.com/wshobson/agents",
+        "commit": "6fd3247",
+        "license": "MIT (c) Seth Hobson",
+        "skills": 12
+      },
+      "google/skills": {
+        "repo": "https://github.com/google/skills",
+        "commit": "b15f327",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "coreyhaines31/marketingskills": {
+        "repo": "https://github.com/coreyhaines31/marketingskills",
+        "commit": "33218ff",
+        "license": "MIT",
+        "skills": 12
+      },
+      "realkimbarrett/advertising-skills": {
+        "repo": "https://github.com/realkimbarrett/advertising-skills",
+        "commit": "45f4a4a",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 5
+      },
+      "davepoon/buildwithclaude": {
+        "repo": "https://github.com/davepoon/buildwithclaude",
+        "commit": "3c94e0c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "davila7/claude-code-templates": {
+        "repo": "https://github.com/davila7/claude-code-templates",
+        "commit": "fa79251",
+        "license": "MIT",
+        "skills": 2
+      },
+      "alirezarezvani/claude-skills": {
+        "repo": "https://github.com/alirezarezvani/claude-skills",
+        "commit": "0241f43",
+        "license": "MIT",
+        "skills": 3
+      },
+      "a5c-ai/babysitter": {
+        "repo": "https://github.com/a5c-ai/babysitter",
+        "commit": "44a5d58b",
+        "license": "MIT",
+        "skills": 4
+      },
+      "jeremylongshore/claude-code-plugins-plus-skills": {
+        "repo": "https://github.com/jeremylongshore/claude-code-plugins-plus-skills",
+        "commit": "e112938a",
+        "license": "MIT",
+        "skills": 7
+      },
+      "infrasity-labs/dev-gtm-claude-skills": {
+        "repo": "https://github.com/infrasity-labs/dev-gtm-claude-skills",
+        "commit": "02cfefb",
+        "license": "MIT",
+        "skills": 2
+      },
+      "ognjengt/founder-skills": {
+        "repo": "https://github.com/ognjengt/founder-skills",
+        "commit": "a45931c",
+        "license": "MIT",
+        "skills": 2
+      },
+      "JasonColapietro/suede-creator-skills": {
+        "repo": "https://github.com/JasonColapietro/suede-creator-skills",
+        "commit": "0dc2aef",
+        "license": "MIT",
+        "skills": 1
+      },
+      "nexscope-ai/eCommerce-Skills": {
+        "repo": "https://github.com/nexscope-ai/eCommerce-Skills",
+        "commit": "56f3288",
+        "license": "MIT",
+        "skills": 6
+      },
+      "sergebulaev/linkedin-skills": {
+        "repo": "https://github.com/sergebulaev/linkedin-skills",
+        "commit": "d99e71c",
+        "license": "MIT",
+        "skills": 1
+      },
+      "rampstackco/claude-skills": {
+        "repo": "https://github.com/rampstackco/claude-skills",
+        "commit": "bc6d961",
+        "license": "MIT",
+        "skills": 2
+      },
+      "nexu-io/open-design": {
+        "repo": "https://github.com/nexu-io/open-design",
+        "commit": "4b66023",
+        "license": "Apache-2.0",
+        "skills": 2
+      },
+      "mohitagw15856/pm-claude-skills": {
+        "repo": "https://github.com/mohitagw15856/pm-claude-skills",
+        "commit": "876fa30",
+        "license": "MIT",
+        "skills": 4
+      },
+      "coreyhaines31/makerskills": {
+        "repo": "https://github.com/coreyhaines31/makerskills",
+        "commit": "17218de",
+        "license": "MIT",
+        "skills": 1
+      },
+      "gooseworks-ai/goose-skills": {
+        "repo": "https://github.com/gooseworks-ai/goose-skills",
+        "commit": "94ec916",
+        "license": "no explicit license \u2014 referenced by link only",
+        "skills": 1
+      },
+      "wondelai/skills": {
+        "repo": "https://github.com/wondelai/skills",
+        "commit": "326b380",
+        "license": "MIT",
+        "skills": 2
+      },
+      "ahacker-1/cre-agent-skills": {
+        "repo": "https://github.com/ahacker-1/cre-agent-skills",
+        "commit": "618734e",
+        "license": "Apache-2.0",
+        "skills": 1
+      },
+      "ruvnet/claude-code-flow": {
+        "repo": "https://github.com/ruvnet/claude-code-flow",
+        "commit": "73914bd",
+        "license": "MIT",
+        "skills": 1
+      },
+      "ruvnet/ruflo": {
+        "repo": "https://github.com/ruvnet/ruflo",
+        "commit": "73914bd",
+        "license": "MIT",
+        "skills": 1
+      }
+    },
+    "total_skills": 80,
+    "tiers": {
+      "core": 63,
+      "adjacent": 17
+    }
+  },
+  "provenance": {
+    "items": {
+      "esco": 63,
+      "onet": 137,
+      "jobads": 95,
+      "wiki_ai": 0,
+      "anthropic": 8,
+      "ai_skills": 144,
+      "stackx": 0
+    },
+    "share_percent": {
+      "esco": 14.1,
+      "onet": 30.6,
+      "jobads": 21.3,
+      "wiki_ai": 0.0,
+      "anthropic": 1.8,
+      "ai_skills": 32.2,
+      "stackx": 0.0
+    },
+    "method": "content items per source category"
+  },
+  "collar": "white",
+  "computer_work": true
+}
--- a/references/ai-skills.md
+++ b/references/ai-skills.md
@@ -0,0 +1,290 @@
+# External AI agent skills — sales-manager
+
+Proven, publicly available AI agent skills mapped to this occupation.
+Nothing is copied from the sources: every entry is a name, a one-line
+summary and a link to the upstream skill package. Each section names
+its source repository, commit, license and retrieval date.
+
+**Tiers:** `core` = the skill directly exercises a top market hard
+skill, tool or method (from gated job-ad evidence) or an essential
+ESCO competence of this occupation; `adjacent` =
+plausibly useful, secondary. Entries are capped at 12 per source
+and 80 in total per occupation (core first,
+strongest matches survive); everything beyond the caps is excluded
+and logged in the pipeline audit trail, not in this package.
+
+_Matched deterministically (ISCO group + title/competence keywords,
+tiered against market evidence + ESCO essentials) by
+`pipeline/p5_enrich_ai_skills.py` on 2026-07-14._
+
+## Source: anthropics/skills
+
+- Repository: [https://github.com/anthropics/skills](https://github.com/anthropics/skills) (commit `f6656c1`, retrieved 2026-07-14)
+- License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `brand-guidelines` | adjacent | Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. | [source](https://github.com/anthropics/skills/tree/main/skills/brand-guidelines) |
+| `docx` | adjacent | Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … | [source](https://github.com/anthropics/skills/tree/main/skills/docx) |
+| `slack-gif-creator` | adjacent | Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. | [source](https://github.com/anthropics/skills/tree/main/skills/slack-gif-creator) |
+| `pdf` | adjacent | Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … | [source](https://github.com/anthropics/skills/tree/main/skills/pdf) |
+| `pptx` | adjacent | Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … | [source](https://github.com/anthropics/skills/tree/main/skills/pptx) |
+
+## Source: wshobson/agents
+
+- Repository: [https://github.com/wshobson/agents](https://github.com/wshobson/agents) (commit `6fd3247`, retrieved 2026-07-14)
+- License: MIT (c) Seth Hobson
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `sales-automator (agent)` | core | Draft cold emails, follow-ups, and proposal templates. Creates pricing pages, case studies, and sales scripts. Use PROACTIVELY for sales outreach or lead nurturing. | [source](https://github.com/wshobson/agents/tree/main/plugins/customer-sales-automation/agents/sales-automator.md) |
+| `content-marketer (agent)` | core | Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/content-marketer.md) |
+| `seo-content-planner (agent)` | core | Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-planner.md) |
+| `seo-cannibalization-detector (agent)` | core | Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-analysis-monitoring/agents/seo-cannibalization-detector.md) |
+| `search-specialist (agent)` | core | Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … | [source](https://github.com/wshobson/agents/tree/main/plugins/content-marketing/agents/search-specialist.md) |
+| `customer-support (agent)` | adjacent | Elite AI-powered customer support specialist mastering conversational AI, automated ticketing, sentiment analysis, and omnichannel support experiences. Integrates modern support tools, chatbot platforms, and CX optimization with 2024/2025 … | [source](https://github.com/wshobson/agents/tree/main/plugins/customer-sales-automation/agents/customer-support.md) |
+| `team-collaboration-dx-optimizer (agent)` | adjacent | Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. | [source](https://github.com/wshobson/agents/tree/main/plugins/team-collaboration/agents/dx-optimizer.md) |
+| `seo-content-auditor (agent)` | adjacent | Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-auditor.md) |
+| `seo-content-writer (agent)` | adjacent | Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-content-creation/agents/seo-content-writer.md) |
+| `seo-meta-optimizer (agent)` | adjacent | Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-meta-optimizer.md) |
+| `seo-snippet-hunter (agent)` | adjacent | Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-snippet-hunter.md) |
+| `seo-structure-architect (agent)` | adjacent | Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. | [source](https://github.com/wshobson/agents/tree/main/plugins/seo-technical-optimization/agents/seo-structure-architect.md) |
+
+## Source: realkimbarrett/advertising-skills
+
+- Repository: [https://github.com/realkimbarrett/advertising-skills](https://github.com/realkimbarrett/advertising-skills) (commit `45f4a4a`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `performance-diagnosis` | adjacent | Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/performance-diagnosis) |
+| `ad-angle-multiplier` | adjacent | Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/ad-angle-multiplier) |
+| `full-funnel-campaign-orchestrator` | adjacent | Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/orchestrators/full-funnel-campaign-orchestrator) |
+| `mechanism-builder` | adjacent | Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/copy-chief/mechanism-builder) |
+| `conversion-path-builder` | adjacent | Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". | [source](https://github.com/realkimbarrett/advertising-skills/tree/45f4a4a/skills/operator-os/conversion-path-builder) |
+
+## Source: a5c-ai/babysitter
+
+- Repository: [https://github.com/a5c-ai/babysitter](https://github.com/a5c-ai/babysitter) (commit `44a5d58b`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `crm-integration` | core | CRM data synchronization and lead management across marketing and sales platforms | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/digital-marketing/skills/crm-integration) |
+| `hubspot-connector` | core | HubSpot CRM and Marketing Hub integration for sales and marketing alignment | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/sales/skills/hubspot-connector) |
+| `salesforce-connector` | core | Bi-directional Salesforce CRM integration for sales data management | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/sales/skills/salesforce-connector) |
+| `xactly-compensation` | core | Xactly incentive compensation management for sales performance | [source](https://github.com/a5c-ai/babysitter/tree/44a5d58b/library/specializations/domains/business/sales/skills/xactly-compensation) |
+
+## Source: ahacker-1/cre-agent-skills
+
+- Repository: [https://github.com/ahacker-1/cre-agent-skills](https://github.com/ahacker-1/cre-agent-skills) (commit `618734e`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `cre-brokerage` | core | CRE Brokerage Investment Sales v1 - 8 specialist skills for U.S. seller-side commercial investment sales brokers, covering assignment intake, broker opinion of value, listing proposal, OM and teaser drafting, buyer process management, bid … | [source](https://github.com/ahacker-1/cre-agent-skills/tree/618734e/claude-code-plugins/cre-brokerage) |
+
+## Source: alirezarezvani/claude-skills
+
+- Repository: [https://github.com/alirezarezvani/claude-skills](https://github.com/alirezarezvani/claude-skills) (commit `0241f43`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `cmo-advisor` | core | Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cmo-advisor) |
+| `cro-advisor` | core | Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/c-level-advisor/skills/cro-advisor) |
+| `revenue-operations` | core | Analyzes sales pipeline health, revenue forecasting accuracy, and go-to-market efficiency metrics for SaaS revenue optimization. Use when analyzing sales pipeline coverage, forecasting revenue, evaluating go-to-market performance, … | [source](https://github.com/alirezarezvani/claude-skills/tree/0241f43/business-growth/skills/revenue-operations) |
+
+## Source: coreyhaines31/makerskills
+
+- Repository: [https://github.com/coreyhaines31/makerskills](https://github.com/coreyhaines31/makerskills) (commit `17218de`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `deep-research` | core | When you want multi-source, multi-step research on a topic — competitor research before a sales call, market research for a new business idea, positioning angles, due diligence on a partnership or podcast guest, tech decision research … | [source](https://github.com/coreyhaines31/makerskills/tree/17218de/skills/deep-research) |
+
+## Source: davepoon/buildwithclaude
+
+- Repository: [https://github.com/davepoon/buildwithclaude](https://github.com/davepoon/buildwithclaude) (commit `3c94e0c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/all-skills/skills/lead-research-assistant) |
+| `ops-gtm` | core | Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. | [source](https://github.com/davepoon/buildwithclaude/tree/3c94e0c/plugins/claude-ops/skills/ops-gtm) |
+
+## Source: davila7/claude-code-templates
+
+- Repository: [https://github.com/davila7/claude-code-templates](https://github.com/davila7/claude-code-templates) (commit `fa79251`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `lead-research-assistant` | core | Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/business-marketing/lead-research-assistant) |
+| `executing-marketing-campaigns` | core | Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. | [source](https://github.com/davila7/claude-code-templates/tree/fa79251/cli-tool/components/skills/creative-design/executing-marketing-campaigns) |
+
+## Source: gooseworks-ai/goose-skills
+
+- Repository: [https://github.com/gooseworks-ai/goose-skills](https://github.com/gooseworks-ai/goose-skills) (commit `94ec916`, retrieved 2026-07-14)
+- License: no explicit license — referenced by link only
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `tech-stack-teardown` | core | Reverse-engineer a company's sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, … | [source](https://github.com/gooseworks-ai/goose-skills/tree/94ec916/skills/competitive-intel/capabilities/tech-stack-teardown) |
+
+## Source: infrasity-labs/dev-gtm-claude-skills
+
+- Repository: [https://github.com/infrasity-labs/dev-gtm-claude-skills](https://github.com/infrasity-labs/dev-gtm-claude-skills) (commit `02cfefb`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/revops) |
+| `cold-email` | core | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold … | [source](https://github.com/infrasity-labs/dev-gtm-claude-skills/tree/02cfefb/.claude/skills/cold-email) |
+
+## Source: JasonColapietro/suede-creator-skills
+
+- Repository: [https://github.com/JasonColapietro/suede-creator-skills](https://github.com/JasonColapietro/suede-creator-skills) (commit `0dc2aef`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `suede-revops` | core | Suede-owned revenue-operations discipline. Use when defining lead scoring and routing, MQL or SQL criteria, pipeline stages, CRM hygiene, automation, deal-desk rules, or marketing-to-sales handoffs. NOT FOR: writing outreach (use … | [source](https://github.com/JasonColapietro/suede-creator-skills/tree/0dc2aef/skills/suede-revops) |
+
+## Source: jeremylongshore/claude-code-plugins-plus-skills
+
+- Repository: [https://github.com/jeremylongshore/claude-code-plugins-plus-skills](https://github.com/jeremylongshore/claude-code-plugins-plus-skills) (commit `e112938a`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `find-management-consultant` | core | Use whenever the user wants to find, shortlist, vet, or enrich US management consultancies — strategy, operations, executive coaching, leadership development, org-development/change management, PMO/program management, sales/revenue … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/mcp/servicegraph/skills/find-management-consultant) |
+| `deal` | core | Revenue & Sales engineer — B2B pipeline, deal strategy, pricing proposals, sales playbooks, and enterprise closing. | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/deal) |
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/wondelai-one-page-marketing) |
+| `predictable-revenue` | core | Build a scalable outbound B2B sales machine with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "cold email sequences", "sales pipeline", "SDR process", "sales development", "build an … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/business-tools/wondelai-predictable-revenue) |
+| `salesloft-core-workflow-a` | core | Manage SalesLoft people, cadences, and email steps via the REST API. Use when building prospect management, enrolling people in cadences, or automating outbound sales sequences. Trigger: "salesloft cadence", "salesloft people", "salesloft … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/salesloft-pack/skills/salesloft-core-workflow-a) |
+| `attio-core-workflow-b` | core | Manage Attio lists, entries, notes, and tasks via the REST API. Use when working with sales pipelines, kanban boards, CRM notes, or task assignments in Attio. Trigger: "attio lists", "attio entries", "attio pipeline", "attio notes", "attio … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/saas-packs/attio-pack/skills/attio-core-workflow-b) |
+| `deal-pipeline` | core | Design or audit B2B sales pipeline — define stage names, entry/exit criteria, qualification standards, and CRM field requirements. Use when asked to "design our pipeline", "audit our CRM stages", "define what qualified means", or "build a … | [source](https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/e112938a/plugins/ai-agency/tonone/skills/deal-pipeline) |
+
+## Source: mohitagw15856/pm-claude-skills
+
+- Repository: [https://github.com/mohitagw15856/pm-claude-skills](https://github.com/mohitagw15856/pm-claude-skills) (commit `876fa30`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `messaging-framework` | core | Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-growth/skills/messaging-framework) |
+| `discovery-call-prep` | core | Prepare a structured discovery call plan for any prospect. Use when asked to prepare for a sales call, discovery call, prospect meeting, or first call with a potential customer. Produces a call brief with research, hypotheses, questions, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-sales/skills/discovery-call-prep) |
+| `sales-forecasting-model` | core | Build a structured sales forecast framework for any business or team. Use when asked to build a sales forecast, create a revenue model, project pipeline, or build a bottom-up forecast. Produces a forecast methodology, pipeline model, … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-sales/skills/sales-forecasting-model) |
+| `cold-email` | core | Write a cold sales/B2B outreach email that earns a reply. Use when asked to write a cold email, a sales outreach email, a prospecting email, or a cold email sequence to a business prospect. Produces a short, personalised email — subject, a … | [source](https://github.com/mohitagw15856/pm-claude-skills/tree/876fa30/plugins/pm-copy/skills/cold-email) |
+
+## Source: nexscope-ai/eCommerce-Skills
+
+- Repository: [https://github.com/nexscope-ai/eCommerce-Skills](https://github.com/nexscope-ai/eCommerce-Skills) (commit `56f3288`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `ecommerce-business-plan` | core | Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-business-plan) |
+| `shopify-marketing` | core | Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/shopify-marketing) |
+| `ecommerce-branding` | core | Build and strengthen your e-commerce brand identity. Brand positioning, messaging, visual identity guidelines, and brand consistency across sales channels and marketing touchpoints. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-branding) |
+| `ecommerce-content-marketing` | core | E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/ecommerce-content-marketing) |
+| `etsy-pricing-strategy` | core | Etsy pricing — cost calculation, competitor pricing, perceived value, shipping cost integration, sales and coupons | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/etsy-pricing-strategy) |
+| `sales-tracking-tool` | core | Track and analyze e-commerce sales performance across platforms. Set up KPI dashboards, trend analysis, and performance alerts to catch issues and opportunities early. | [source](https://github.com/nexscope-ai/eCommerce-Skills/tree/56f3288/sales-tracking-tool) |
+
+## Source: nexu-io/open-design
+
+- Repository: [https://github.com/nexu-io/open-design](https://github.com/nexu-io/open-design) (commit `4b66023`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `html-ppt-zhangzara-cobalt-grid` | core | Open Design renewal + seat-expansion business case for a growing customer: realized value, usage proof, and the expansion ROI. Built as a decision-grade B2B sales deck for champion, finance approver. | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/html-ppt-zhangzara-cobalt-grid) |
+| `magazine-web-ppt` | core | For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … | [source](https://github.com/nexu-io/open-design/tree/4b66023/design-templates/guizang-ppt) |
+
+## Source: ognjengt/founder-skills
+
+- Repository: [https://github.com/ognjengt/founder-skills](https://github.com/ognjengt/founder-skills) (commit `a45931c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `strategic-planning` | core | Analyzes the founder's business context to deliver the 3 highest-impact next moves for growth (marketing or sales). Asks up to 10 diagnostic questions when needed to uncover bottlenecks, struggles, and opportunities. Use when user needs … | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/strategic-planning) |
+| `brand-copywriter` | core | Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. | [source](https://github.com/ognjengt/founder-skills/tree/a45931c/skills/brand-copywriter) |
+
+## Source: rampstackco/claude-skills
+
+- Repository: [https://github.com/rampstackco/claude-skills](https://github.com/rampstackco/claude-skills) (commit `bc6d961`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `feature-launch-playbook` | core | The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/feature-launch-playbook) |
+| `discovery-research-synthesis` | core | Turning research artifacts into actionable PM insight. Customer interviews, user research notes, support ticket reviews, sales call transcripts, survey data, in-app feedback, all synthesized into the decisions they are meant to inform. The … | [source](https://github.com/rampstackco/claude-skills/tree/bc6d961/skills/discovery-research-synthesis) |
+
+## Source: ruvnet/claude-code-flow
+
+- Repository: [https://github.com/ruvnet/claude-code-flow](https://github.com/ruvnet/claude-code-flow) (commit `73914bd`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `pod-sales` | core | Run one tick of the sales business-pod (ADR-164 §4.1, Phase 2). Loads templates/sales.json, validates it against the pod-schema, resolves agents against ruflo's agent registry, reserves budget via the Phase-2 file-based stub ledger (atomic … | [source](https://github.com/ruvnet/claude-code-flow/tree/73914bd/plugins/ruflo-business-pods/skills/pod-sales) |
+
+## Source: ruvnet/ruflo
+
+- Repository: [https://github.com/ruvnet/ruflo](https://github.com/ruvnet/ruflo) (commit `73914bd`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `pod-sales` | core | Run one tick of the sales business-pod (ADR-164 §4.1, Phase 2). Loads templates/sales.json, validates it against the pod-schema, resolves agents against ruflo's agent registry, reserves budget via the Phase-2 file-based stub ledger (atomic … | [source](https://github.com/ruvnet/ruflo/tree/73914bd/plugins/ruflo-business-pods/skills/pod-sales) |
+
+## Source: sergebulaev/linkedin-skills
+
+- Repository: [https://github.com/sergebulaev/linkedin-skills](https://github.com/sergebulaev/linkedin-skills) (commit `d99e71c`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `linkedin-employee-advocacy` | core | Stand up and run a LinkedIn employee advocacy program for a marketing or sales team. Covers 14-day launch playbook, brand-guideline governance, per-post time budget, cadence benchmarks, and team ROI (reach, engagement, pipeline). Triggers … | [source](https://github.com/sergebulaev/linkedin-skills/tree/d99e71c/.codex-marketplace/linkedin-skills/skills/linkedin-employee-advocacy) |
+
+## Source: wondelai/skills
+
+- Repository: [https://github.com/wondelai/skills](https://github.com/wondelai/skills) (commit `326b380`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `one-page-marketing` | core | Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … | [source](https://github.com/wondelai/skills/tree/326b380/one-page-marketing) |
+| `predictable-revenue` | core | Build a scalable outbound B2B sales machine with specialized roles (SDR, AE, CSM). Use when the user mentions "outbound sales", "Cold Calling 2.0", "cold email sequences", "sales pipeline", "SDR process", "sales development", "build an … | [source](https://github.com/wondelai/skills/tree/326b380/predictable-revenue) |
+
+## Source: google/skills
+
+- Repository: [https://github.com/google/skills](https://github.com/google/skills) (commit `b15f327`, retrieved 2026-07-14)
+- License: Apache-2.0
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `google-ads-api-quickstart` | core | Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … | [source](https://github.com/google/skills/tree/b15f327/skills/ads/google-ads-api/google-ads-api-quickstart) |
+
+## Source: coreyhaines31/marketingskills
+
+- Repository: [https://github.com/coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills) (commit `33218ff`, retrieved 2026-07-14)
+- License: MIT
+
+| Skill | Tier | What it adds | Upstream |
+|---|---|---|---|
+| `revops` | core | When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/revops) |
+| `cold-email` | core | Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails, prospecting emails, cold email campaigns, sales development emails, or SDR emails. Also use when the user mentions "cold … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/cold-email) |
+| `community-marketing` | core | Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/community-marketing) |
+| `competitors` | core | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/competitors) |
+| `sales-enablement` | core | When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/sales-enablement) |
+| `marketing-ideas` | core | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-ideas) |
+| `free-tools` | core | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/free-tools) |
+| `marketing-plan` | core | When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/marketing-plan) |
+| `co-marketing` | core | When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/co-marketing) |
+| `content-strategy` | core | When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/content-strategy) |
+| `image` | core | When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/image) |
+| `copy-editing` | core | When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … | [source](https://github.com/coreyhaines31/marketingskills/tree/33218ff/skills/copy-editing) |
--- a/references/berufsbild-de.md
+++ b/references/berufsbild-de.md
@@ -0,0 +1,67 @@
+# Berufsbild (Deutschland) — Sales-Manager/in
+
+> **Quelle:** BERUFENET, Bundesagentur für Arbeit — Beruf-ID 28331,
+> KldB 2010: B 61124 · via öffentliche BERUFENET-API,
+> abgerufen 2026-07-12. Automatisches Label-Matching
+> (Score 1.00); Inhalte paraphrasiert/gekürzt, Volltext beim
+> Original: https://web.arbeitsagentur.de/berufenet/beruf/28331
+
+## Aufgaben und Tätigkeiten kompakt
+
+Sales-Manager und -Managerinnen leiten die Verkaufsaktivitäten eines Unternehmens bzw. einer Unternehmenssparte und sind dafür verantwortlich, dass Umsatzziele erreicht werden. Dabei betreuen sie das gesamte Absatzgebiet oder eine Vertriebsregion, führen das Verkaufsteam vor Ort und optimieren oder erweitern die vorhandenen Verkaufsaktivitäten. Sie analysieren die bisherigen Verkaufsbemühungen, die Absatzentwicklung und die Effizienz einzelner Verkaufsmaßnahmen und korrigieren ggf. Planungen. So entwickeln sie z.B. Verkaufsförderungs- und Kundenbindungsstrategien, koordinieren und überwachen die Umsetzung einzelner Maßnahmen und bewerten die Ergebnisse. Auch übernehmen Sales-Manager und -Managerinnen einzelne Verkaufs- und Marketingaktivitäten selbst.
+
+## Tätigkeitsbezeichnungen
+
+Sales-Manager/in
+
+Auch übliche Berufsbezeichnungen/SynonymeArea-Sales-Manager/in
+
+Regional-Sales-Manager/in
+
+## Die Tätigkeit im Überblick
+
+Sales-Manager und -Managerinnen planen, steuern und kontrollieren Absatzaktivitäten im Rahmen von Unternehmens- bzw. nach Zielvorgaben.
+
+## Trends
+
+Flexible und mitarbeiterorientierte FührungsstileModerne Führungsstile setzen im Umgang mit den Herausforderungen einer digitalen und globalisierten Arbeitswelt auf Anpassungsfähigkeit, Zusammenarbeit und Empathie. Führungsstile wie Digital-, Shared-, Remote-, Agile-, Collaborative- und Empathic-Leadership stellen die Bedürfnisse und Potenziale der Mitarbeitenden in den Mittelpunkt. Dadurch erhöhen sie deren Motivation und Zufriedenheit und fördern Effizienz und Innovation. Zudem tragen diese Führungsansätze dazu bei, eine widerstandsfähige Unternehmenskultur zu schaffen, die sich schnell und flexibel an Veränderungen auf dem Markt und durch neue Technologien anpassen kann.
+Hybrid Selling - die neue VertriebsrealitätDigitale Kanäle nehmen heute im Vertrieb und Verkauf eine zentrale Rolle ein. Unternehmen im Bereich Business-to-Business (B2B) kontaktieren ihre Kunden und Kundinnen zunehmend über Videokonferenzen und Onlinemeetings. Auch der Einsatz von Voicebots, also digitalen Sprachassistenten, gewinnt an Bedeutung. Fach- und Führungskräfte aus Verkauf und Vertrieb werden sich zukünftig verstärkt mit digitalen Kanälen und ihren Einsatzmöglichkeiten im Kundenkontakt beschäftigen.
+Curated ShoppingE-Commerce-Geschäftsmodelle setzen zunehmend auf individuelle und persönliche Beratung. Beim Curated Shopping (betreutes Einkaufen) ermitteln Onlineshops die Vorlieben und Vorstellungen ihrer Kundschaft. Auf dieser Grundlage stellen Berater und Beraterinnen passende Produkte mithilfe englisch: Artificial Intelligence (AI)
+ Teilgebiet der Informatik, das Strukturen menschlicher Intelligenz untersucht, auf Computer überträgt und Programme für intelligente Problemlösungen entwickelt, z. B. Spracherkennung
+" name="Künstliche Intelligenz (KI)">Künstlicher Intelligenz (KI) zusammen. Diese versenden sie zur Ansicht oder Anprobe an die Kunden und Kundinnen. Das Ziel ist eine stärkere Kundenbindung und steigender Umsatz. Fach- und Führungskräfte im Handel werden sich verstärkt mit der Einrichtung und Betreuung von Curated-Shopping-Services beschäftigen.
+
+## Aufgaben und Tätigkeiten im Einzelnen
+
+Verkaufsaktivitäten z.B. eines Produkt- oder Unternehmensbereichs in einem Absatzgebiet oder Vertriebsbereich leiten 
+die bisherigen Verkaufsstrategien, Absatzentwicklung und die Effizienz einzelner Verkaufsmaßnahmen analysieren, aktuelle und zukünftige Planungen anpassen
+
+ Verkaufsförderungs- und Kundenbindungsstrategien entwickeln, um ein hohes Customer Engagement zu gewährleisten
+
+ Umsetzung der vereinbarten Maßnahmen und Ziele kontrollieren und die Ergebnisse bewerten
+
+neue bzw. sensible Geschäftsfelder aufbauen
+
+ Unternehmen auf Messen und Events repräsentieren
+
+Kundenverhalten in sogenannten Customer Journey Maps dokumentieren und auswerten
+
+mithilfe von englisch: Artificial Intelligence (AI)
+ Teilgebiet der Informatik, das Strukturen menschlicher Intelligenz untersucht, auf Computer überträgt und Programme für intelligente Problemlösungen entwickelt, z. B. Spracherkennung
+" name="Künstliche Intelligenz (KI)">KI-basierter Software das Kundenverhalten analysieren und ggf. Änderungsoptionen ableiten
+
+einen angemessenen Marketing-Mix zusammenstellen, dabei ggf. Social-Media-Kanäle nutzen
+
+
+ Mitarbeiter/innen führen
+Verkaufsteams vor Ort anleiten und schulen
+
+Mitarbeitenden Aufgaben zuteilen und z.B. Umsatzziele vereinbaren
+
+
+Kundenkontakte pflegen, Neukundschaft Anschaffen, Einkaufen oder Erwerben
+ Wirtschaft: Anwerben neuer Kundschaft, z.B. durch Vertreter bzw. Vertreterinnen (sog. Akquisiteure bzw. Akquisiteurinnen)
+" name="akquirieren">akquirieren, wichtige Kunden bzw. Kundinnen persönlich betreuen (Key Account Management)
+
+## Arbeitsbereiche/Branchen
+
+Sales-Manager und -Managerinnen finden Beschäftigung in Unternehmen nahezu aller Wirtschaftsbereiche.
--- a/references/market.md
+++ b/references/market.md
@@ -0,0 +1,148 @@
+# Market evidence report — sales-manager
+
+Source: **51 real job ads** (JSearch API, countries: us 38, gb 13), extracted into the MSSQL evidence store; as of 2026-07-19.
+This report contains extracted, aggregated facts only — no ad text is
+reproduced (copyright / platform terms).
+
+## Seniority distribution
+
+| Seniority | Ads | Share |
+|---|---|---|
+| mid | 40 | 78 % |
+| senior | 7 | 14 % |
+| lead | 3 | 6 % |
+| junior | 1 | 2 % |
+
+## Tools — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | Microsoft Excel | 6 | 12 % |
+| 2 | Microsoft Office | 6 | 12 % |
+| 3 | Salesforce | 6 | 12 % |
+| 4 | Microsoft PowerPoint | 3 | 6 % |
+
+## Hard skills — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | account management | 24 | 47 % |
+| 2 | negotiation | 14 | 27 % |
+| 3 | business development | 11 | 22 % |
+| 4 | market analysis | 8 | 16 % |
+| 5 | sales | 8 | 16 % |
+| 6 | forecasting | 7 | 14 % |
+| 7 | sales leadership | 7 | 14 % |
+| 8 | sales management | 7 | 14 % |
+| 9 | revenue generation | 6 | 12 % |
+| 10 | sales strategy | 6 | 12 % |
+| 11 | competitive analysis | 5 | 10 % |
+| 12 | pipeline development | 5 | 10 % |
+| 13 | sales forecasting | 5 | 10 % |
+| 14 | sales strategy development | 5 | 10 % |
+| 15 | customer relationship management | 4 | 8 % |
+| 16 | territory management | 4 | 8 % |
+| 17 | b2b sales | 3 | 6 % |
+| 18 | budget management | 3 | 6 % |
+| 19 | coaching | 3 | 6 % |
+| 20 | contract negotiation | 3 | 6 % |
+| 21 | customer service | 3 | 6 % |
+| 22 | lead generation | 3 | 6 % |
+| 23 | new business development | 3 | 6 % |
+| 24 | relationship building | 3 | 6 % |
+| 25 | revenue growth | 3 | 6 % |
+| 26 | technical sales | 3 | 6 % |
+
+## Methods — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+
+## Responsibilities — full market ranking
+
+| # | Item | Ads | Share |
+|---|---|---|---|
+| 1 | team leadership | 8 | 16 % |
+| 2 | relationship building | 4 | 8 % |
+| 3 | relationship management | 4 | 8 % |
+| 4 | sales forecasting | 4 | 8 % |
+| 5 | customer relationship building | 3 | 6 % |
+| 6 | performance coaching | 3 | 6 % |
+| 7 | pipeline management | 3 | 6 % |
+| 8 | quota attainment | 3 | 6 % |
+| 9 | sales cycle management | 3 | 6 % |
+| 10 | territory management | 3 | 6 % |
+
+## Regional breakdown
+
+> **Corpus note:** 51 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
+
+### US (us)
+
+38 ads.
+
+**Top hard skills:**
+
+- account management — 47 % (18 ads)
+- negotiation — 26 % (10 ads)
+- business development — 24 % (9 ads)
+- sales — 18 % (7 ads)
+- market analysis — 16 % (6 ads)
+- competitive analysis — 13 % (5 ads)
+- forecasting — 13 % (5 ads)
+- sales management — 13 % (5 ads)
+- sales leadership — 11 % (4 ads)
+- sales strategy — 11 % (4 ads)
+
+**Top tools:**
+
+- Salesforce — 16 % (6 ads)
+- Microsoft Excel — 13 % (5 ads)
+- Microsoft PowerPoint — 8 % (3 ads)
+- Microsoft Office — 5 % (2 ads)
+- Microsoft Outlook — 5 % (2 ads)
+- Microsoft Word — 5 % (2 ads)
+- Salesforce.com — 5 % (2 ads)
+
+**Seniority:** mid 79 % · senior 16 % · junior 3 % · lead 3 %
+
+### UK (gb)
+
+**Insufficient evidence** — 13 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+### EU/DACH (de, at, ch, nl)
+
+**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
+
+
+## Job title variants in the market
+
+| Title | Ads |
+|---|---|
+| Regional Sales Manager | 2 |
+| Sales Manager | 2 |
+| Senior Sales Manager | 2 |
+| Area Sales Manager - MD/DC/VA | 1 |
+| Automotive Sales Manager - F&I Manager - Internet | 1 |
+| Branch Sales Manager | 1 |
+| Channel Sales Manager, Salesforce - FSI | 1 |
+| Cluster Sales Manager | 1 |
+| Commercial Sales Manager | 1 |
+| Consumer Sales Manager | 1 |
+| Distributor Sales Manager-Northeast | 1 |
+| District Sales Manager - Spirit | 1 |
+| District Sales Manager - USBL - US | 1 |
+| ENTERPRISE SALES EXECUTIVE & ACCOUNT MANAGEMENT LEADER | 1 |
+| Entry Level Sales Manager | 1 |
+| External Sales Director | 1 |
+| Hotel Senior Sales Manager - Government & Diplomatic Market | 1 |
+| Inside Sales Manager - Emerging Markets | 1 |
+| North America Regional Sales Manager | 1 |
+| Regional Sales Manager - FBI | 1 |
+| Regional Sales Manager - South Central | 1 |
+| Regional Sales Manager - United States (Pipeline Opportunity) | 1 |
+| Regional Sales Manager (Central/ Midwest USA) | 1 |
+| Regional Sales Manager (Mid-Atlantic Field Sales Role) | 1 |
+| Regional Sales Manager- Department of War/US Air Force/Space Force | 1 |
+
+Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
--- a/references/profile.md
+++ b/references/profile.md
@@ -0,0 +1,25 @@
+# Occupation profile — sales manager
+
+- **ESCO URI:** http://data.europa.eu/esco/occupation/a7594892-ff23-4e2a-aedf-2f967ebca15c
+- **ESCO code:** 1221.3.2.1
+- **ISCO-08 group:** 1221 — Sales and marketing managers
+- **O*NET-SOC:** 11-2022.00 — Sales Managers (match: exactMatch)
+
+## Description (ESCO)
+
+Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
+
+## Definition
+
+nan
+
+## Alternative labels
+
+- sales commercial manager
+- sales director
+- sales executive
+- group sales manager
+- area sales manager
+- inside sales manager
+- sales coordinator
+- international sales manage
--- a/references/skills.md
+++ b/references/skills.md
@@ -0,0 +1,85 @@
+# Competences — sales manager
+
+Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/a7594892-ff23-4e2a-aedf-2f967ebca15c).
+
+## Essential
+
+- **align efforts towards business development** (skill/competence)
+- **analyse business plans** (skill/competence)
+- **analyse consumer buying trends** (skill/competence)
+- **analyse customer service surveys** (skill/competence)
+- **analyse external factors of companies** (skill/competence)
+- **analyse internal factors of companies** (skill/competence)
+- **analyse work-related written reports** (skill/competence)
+- **brand marketing techniques** (knowledge)
+- **carry out sales analysis** (skill/competence)
+- **consumer goods industry** (knowledge)
+- **content marketing strategy** (knowledge)
+- **coordinate marketing plan actions** (skill/competence)
+- **corporate social responsibility** (knowledge)
+- **create annual marketing budget** (skill/competence)
+- **define measurable marketing objectives** (skill/competence)
+- **develop professional network** (skill/competence)
+- **evaluate marketing content** (skill/competence)
+- **identify potential markets for companies** (skill/competence)
+- **impart business plans to collaborators** (skill/competence)
+- **implement sales strategies** (skill/competence)
+- **integrate marketing strategies with the global strategy** (skill/competence)
+- **integrate strategic foundation in daily performance** (skill/competence)
+- **make strategic business decisions** (skill/competence)
+- **manage profitability** (skill/competence)
+- **manage staff** (skill/competence)
+- **market pricing** (knowledge)
+- **marketing mix** (knowledge)
+- **motivate employees** (skill/competence)
+- **perform market research** (skill/competence)
+- **plan marketing campaigns** (skill/competence)
+- **plan marketing strategy** (skill/competence)
+- **prepare visual data** (skill/competence)
+- **pricing strategies** (knowledge)
+- **produce sales reports** (skill/competence)
+- **sales argumentation** (knowledge)
+- **sales department processes** (knowledge)
+- **sales strategies** (knowledge)
+- **set sales goals** (skill/competence)
+- **study sales levels of products** (skill/competence)
+- **supervise sales activities** (skill/competence)
+- **track key performance indicators** (skill/competence)
+- **write work-related reports** (skill/competence)
+
+## Optional
+
+- analyse supply chain strategies (skill/competence)
+- collaborate in the development of marketing strategies (skill/competence)
+- communicate with customers (skill/competence)
+- customer segmentation (knowledge)
+- define geographic sales areas (skill/competence)
+- estimate profitability (skill/competence)
+- forecast sales over periods of time (skill/competence)
+- integrate headquarter's guidelines into local operations (skill/competence)
+- international business (knowledge)
+- investigate customer complaints of food products (skill/competence)
+- liaise with managers (skill/competence)
+- manage accounts (skill/competence)
+- manage budgets (skill/competence)
+- manage distribution channels (skill/competence)
+- market research (knowledge)
+- present arguments persuasively (skill/competence)
+- public relations (knowledge)
+- recruit personnel (skill/competence)
+- statistics (knowledge)
+- teach marketing principles (skill/competence)
+
+<!-- market-evidence -->
+
+## Market evidence (job-ad analysis, 51 ads, as of 2026-07-19)
+
+Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
+
+### Hard skills
+
+- account management — **47 %**
+- negotiation — **27 %**
+- business development — **22 %**
+
+<!-- market-evidence -->
--- a/references/tasks.md
+++ b/references/tasks.md
@@ -0,0 +1,42 @@
+# Tasks & work activities — sales manager
+
+Source: O*NET 30.3, occupation 11-2022.00 (Sales Managers).
+
+## Task statements
+
+- **[Core]** Resolve customer complaints regarding sales and service.
+- **[Core]** Represent company at trade association meetings to promote products.
+- **[Core]** Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
+- **[Core]** Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
+- **[Core]** Confer with potential customers regarding equipment needs, and advise customers on types of equipment to purchase.
+- **[Core]** Oversee regional and local sales managers and their staffs.
+- **[Core]** Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
+- **[Core]** Monitor customer preferences to determine focus of sales efforts.
+- **[Core]** Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate, or other subjects of sale.
+- **[Core]** Determine price schedules and discount rates.
+- **[Core]** Review operational records and reports to project sales and determine profitability.
+- **[Core]** Direct, coordinate, and review sales and service accounting and record-keeping, as well as receiving and shipping.
+- **[Core]** Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
+- **[Core]** Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
+- **[Core]** Prepare budgets and approve budget expenditures.
+- **[Supplemental]** Direct foreign sales and service outlets of an organization.
+- **[Supplemental]** Assess marketing potential of new and existing store locations, considering statistics and expenditures.
+
+## Detailed work activities
+
+- Advise customers on technical or procedural issues.
+- Advise others on business or operational matters.
+- Analyze financial records or reports to determine state of operations.
+- Approve expenditures.
+- Conduct opinion surveys or needs assessments.
+- Confer with organizational members to accomplish work activities.
+- Determine pricing or monetary policies.
+- Direct sales, marketing, or customer service activities.
+- Establish interpersonal business relationships to facilitate work activities.
+- Evaluate employee performance.
+- Evaluate potential of products, technologies, or resources.
+- Manage human resources activities.
+- Prepare operational budgets.
+- Represent the organization in external relations.
+- Resolve customer complaints or problems.
+- Supervise employees.
--- a/references/tools.md
+++ b/references/tools.md
@@ -0,0 +1,109 @@
+# Tools & technology — sales manager
+
+Source: O*NET 30.3 'Software Skills' for 11-2022.00.
+
+| Software | Category | Hot technology |
+|---|---|---|
+| IBM SPSS Statistics | Analytical or scientific software | yes |
+| SAS | Analytical or scientific software | yes |
+| Tableau | Business intelligence and data analysis software | yes |
+| Splunk Enterprise | Cloud-based management software | yes |
+| Bentley MicroStation | Computer aided design CAD software | yes |
+| Salesforce software | Customer relationship management CRM software | yes |
+| Teradata Database | Data base management system software | yes |
+| Microsoft Access | Data base user interface and query software | yes |
+| Microsoft SQL Server | Data base user interface and query software | yes |
+| Oracle Database | Data base user interface and query software | yes |
+| Structured query language SQL | Data base user interface and query software | yes |
+| Yardi software | Data base user interface and query software | yes |
+| Google Analytics | Data mining software | yes |
+| Eclipse IDE | Development environment software | yes |
+| Microsoft Azure software | Development environment software | yes |
+| Microsoft Visual Basic | Development environment software | yes |
+| Microsoft Visual Basic for Applications VBA | Development environment software | yes |
+| Adobe Acrobat | Document management software | yes |
+| Microsoft SharePoint | Document management software | yes |
+| Microsoft Outlook | Electronic mail software | yes |
+| Oracle PeopleSoft | Enterprise resource planning ERP software | yes |
+| SAP software | Enterprise resource planning ERP software | yes |
+| Adobe Creative Cloud software | Graphics or photo imaging software | yes |
+| R | Object or component oriented development software | yes |
+| Microsoft Office software | Office suite software | yes |
+| Microsoft Windows | Operating system software | yes |
+| Microsoft PowerPoint | Presentation software | yes |
+| Microsoft Visio | Process mapping and design software | yes |
+| Microsoft Project | Project management software | yes |
+| Microsoft Teams | Project management software | yes |
+| Oracle Primavera Enterprise Project Portfolio Management | Project management software | yes |
+| HubSpot software | Sales and marketing software | yes |
+| Marketo Marketing Automation | Sales and marketing software | yes |
+| Microsoft Excel | Spreadsheet software | yes |
+| Zoom | Video conferencing software | yes |
+| Facebook | Web page creation and editing software | yes |
+| Hypertext markup language HTML | Web platform development software | yes |
+| Google Docs | Word processing software | yes |
+| Microsoft Word | Word processing software | yes |
+| Sage 50 Accounting | Accounting software |  |
+| Tax software | Accounting software |  |
+| Minitab | Analytical or scientific software |  |
+| IBM Cognos Impromptu | Business intelligence and data analysis software |  |
+| MicroStrategy | Business intelligence and data analysis software |  |
+| Oracle Business Intelligence Enterprise Edition | Business intelligence and data analysis software |  |
+| Qlik Tech QlikView | Business intelligence and data analysis software |  |
+| Contact management software | Calendar and scheduling software |  |
+| Scheduling software | Calendar and scheduling software |  |
+| Dropbox | Cloud-based data access and sharing software |  |
+| Google Drive | Cloud-based data access and sharing software |  |
+| Act! | Customer relationship management CRM software |  |
+| Avidian Technologies Prophet | Customer relationship management CRM software |  |
+| Blackbaud The Raiser's Edge | Customer relationship management CRM software |  |
+| Eden Sales Manager | Customer relationship management CRM software |  |
+| HEAT Software GoldMine | Customer relationship management CRM software |  |
+| Maximizer Software Maximizer Enterprise | Customer relationship management CRM software |  |
+| NetSuite NetCRM | Customer relationship management CRM software |  |
+| Oracle Eloqua | Customer relationship management CRM software |  |
+| Salesforce.com Salesforce CRM | Customer relationship management CRM software |  |
+| Software on Sailboats Desktop Sales Manager | Customer relationship management CRM software |  |
+| Vanguard Software Vanguard Sales Manager | Customer relationship management CRM software |  |
+| SAP BusinessObjects Crystal Reports | Data base reporting software |  |
+| SAP Crystal Reports | Data base reporting software |  |
+| Airtable | Data base user interface and query software |  |
+| Database software | Data base user interface and query software |  |
+| FileMaker Pro | Data base user interface and query software |  |
+| Eko | Desktop communications software |  |
+| Microsoft Publisher | Desktop publishing software |  |
+| Adobe ActionScript | Development environment software |  |
+| IBM Notes | Electronic mail software |  |
+| Microsoft Exchange | Electronic mail software |  |
+| Microsoft Dynamics | Enterprise resource planning ERP software |  |
+| Microsoft Dynamics GP | Enterprise resource planning ERP software |  |
+| NetSuite ERP | Enterprise resource planning ERP software |  |
+| Oracle Fusion Applications | Enterprise resource planning ERP software |  |
+| Oracle Hyperion | Enterprise resource planning ERP software |  |
+| Oracle JD Edwards EnterpriseOne | Enterprise resource planning ERP software |  |
+| Oracle PeopleSoft Financials | Enterprise resource planning ERP software |  |
+| SAP Business Objects | Enterprise resource planning ERP software |  |
+| IBM Power Systems software | Enterprise system management software |  |
+| Delphi Discovery | Financial analysis software |  |
+| Delphi Technology | Financial analysis software |  |
+| Oracle E-Business Suite Financials | Financial analysis software |  |
+| Geographic information system GIS software | Geographic information system |  |
+| SmugMug Flickr | Graphics or photo imaging software |  |
+| Human resource management software HRMS | Human resources software |  |
+| Oracle Taleo | Human resources software |  |
+| Workforce management software | Human resources software |  |
+| LexisNexis | Information retrieval or search software |  |
+| Web browser software | Internet browser software |  |
+| Inventory software | Inventory management software |  |
+| Apple Keynote | Presentation software |  |
+| Google Slides | Presentation software |  |
+| Poll Everywhere | Presentation software |  |
+| Google Ads | Sales and marketing software |  |
+| McAfee | Transaction security and virus protection software |  |
+| NortonLifeLock cybersecurity software | Transaction security and virus protection software |  |
+| Google Meet | Video conferencing software |  |
+| LogMeIn GoToMeeting | Video conferencing software |  |
+| YouTube | Video creation and editing software |  |
+| Google Sites | Web page creation and editing software |  |
+| LinkedIn | Web page creation and editing software |  |
+| Social media sites | Web page creation and editing software |  |