86 lines
3.6 KiB
Markdown
86 lines
3.6 KiB
Markdown
# Competences — sales manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/a7594892-ff23-4e2a-aedf-2f967ebca15c).
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## Essential
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- **align efforts towards business development** (skill/competence)
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- **analyse business plans** (skill/competence)
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- **analyse consumer buying trends** (skill/competence)
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- **analyse customer service surveys** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **analyse internal factors of companies** (skill/competence)
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- **analyse work-related written reports** (skill/competence)
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- **brand marketing techniques** (knowledge)
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- **carry out sales analysis** (skill/competence)
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- **consumer goods industry** (knowledge)
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- **content marketing strategy** (knowledge)
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- **coordinate marketing plan actions** (skill/competence)
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- **corporate social responsibility** (knowledge)
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- **create annual marketing budget** (skill/competence)
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- **define measurable marketing objectives** (skill/competence)
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- **develop professional network** (skill/competence)
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- **evaluate marketing content** (skill/competence)
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- **identify potential markets for companies** (skill/competence)
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- **impart business plans to collaborators** (skill/competence)
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- **implement sales strategies** (skill/competence)
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- **integrate marketing strategies with the global strategy** (skill/competence)
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- **integrate strategic foundation in daily performance** (skill/competence)
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- **make strategic business decisions** (skill/competence)
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- **manage profitability** (skill/competence)
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- **manage staff** (skill/competence)
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- **market pricing** (knowledge)
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- **marketing mix** (knowledge)
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- **motivate employees** (skill/competence)
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- **perform market research** (skill/competence)
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- **plan marketing campaigns** (skill/competence)
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- **plan marketing strategy** (skill/competence)
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- **prepare visual data** (skill/competence)
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- **pricing strategies** (knowledge)
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- **produce sales reports** (skill/competence)
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- **sales argumentation** (knowledge)
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- **sales department processes** (knowledge)
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- **sales strategies** (knowledge)
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- **set sales goals** (skill/competence)
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- **study sales levels of products** (skill/competence)
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- **supervise sales activities** (skill/competence)
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- **track key performance indicators** (skill/competence)
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- **write work-related reports** (skill/competence)
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## Optional
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- analyse supply chain strategies (skill/competence)
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- collaborate in the development of marketing strategies (skill/competence)
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- communicate with customers (skill/competence)
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- customer segmentation (knowledge)
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- define geographic sales areas (skill/competence)
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- estimate profitability (skill/competence)
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- forecast sales over periods of time (skill/competence)
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- integrate headquarter's guidelines into local operations (skill/competence)
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- international business (knowledge)
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- investigate customer complaints of food products (skill/competence)
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- liaise with managers (skill/competence)
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- manage accounts (skill/competence)
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- manage budgets (skill/competence)
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- manage distribution channels (skill/competence)
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- market research (knowledge)
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- present arguments persuasively (skill/competence)
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- public relations (knowledge)
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- recruit personnel (skill/competence)
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- statistics (knowledge)
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- teach marketing principles (skill/competence)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 51 ads, as of 2026-07-19)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- account management — **47 %**
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- negotiation — **27 %**
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- business development — **22 %**
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<!-- market-evidence -->
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