58 lines
2.8 KiB
Markdown
58 lines
2.8 KiB
Markdown
# Competences — tourism product manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/6ce3c372-408b-4c46-86d8-ad6b9255d686).
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## Essential
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- **assess an area as a tourism destination** (skill/competence)
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- **build a network of suppliers in tourism** (skill/competence)
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- **build business relationships** (skill/competence)
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- **carry out inventory planning** (skill/competence)
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- **comply with food safety and hygiene** (skill/competence)
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- **create annual marketing budget** (skill/competence)
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- **create new concepts** (skill/competence)
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- **develop tourism destinations** (skill/competence)
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- **develop tourism products** (skill/competence)
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- **develop travel charter programme** (skill/competence)
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- **engage local communities in the management of natural protected areas** (skill/competence)
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- **geographical areas relevant to tourism** (knowledge)
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- **implement marketing strategies** (skill/competence)
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- **implement sales strategies** (skill/competence)
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- **maintain customer service** (skill/competence)
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- **manage conservation of natural and cultural heritage** (skill/competence)
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- **manage contracts** (skill/competence)
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- **manage distribution channels** (skill/competence)
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- **manage distribution of destination promotional materials** (skill/competence)
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- **manage medium term objectives** (skill/competence)
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- **manage production of destination promotional materials** (skill/competence)
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- **market analysis** (knowledge)
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- **measure sustainability of tourism activities** (skill/competence)
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- **monitor contractor performance** (skill/competence)
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- **negotiate supplier arrangements** (skill/competence)
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- **participate in tourism events** (skill/competence)
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- **plan measures to safeguard cultural heritage** (skill/competence)
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- **plan measures to safeguard natural protected areas** (skill/competence)
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- **plan medium to long term objectives** (skill/competence)
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- **produce content for tourism brochures** (skill/competence)
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- **sales strategies** (knowledge)
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- **set up pricing strategies** (skill/competence)
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- **support community-based tourism** (skill/competence)
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- **support local tourism** (skill/competence)
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- **tourism market** (knowledge)
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- **tourist resources of a destination for further development** (knowledge)
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- **use e-tourism platforms** (skill/competence)
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## Optional
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- apply foreign languages in tourism (skill/competence)
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- augmented reality (knowledge)
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- develop inclusive communication material (skill/competence)
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- ecotourism (knowledge)
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- educate on sustainable tourism (skill/competence)
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- improve customer traveling experiences with augmented reality (skill/competence)
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- manage yield (skill/competence)
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- promote virtual reality travelling experiences (skill/competence)
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- self-service technologies in tourism (knowledge)
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- utilise cross-selling (skill/competence)
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- virtual reality (knowledge)
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