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skillfactor-pipeline/skills/online-marketer/references/skills.md
skillfactor-pipeline af05383bb1 chore: v1 baseline - full 3,039-package catalog with AI-skill enrichment and O*NET backfill 
Snapshot before the quality program (relevance gates, tiered mapping,
QA linter). v1 is the immutable before/after reference; evidence crawl
was at ~175/3039 occupations when tagged.

Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
2026-07-09 05:32:49 +02:00

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Competences — online marketer

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/356227b9-2263-4dbd-81e9-7dfc6d3f3af7).

Essential

  • apply customer engagement strategy (skill/competence)
  • apply social media marketing (skill/competence)
  • apply strategic thinking (skill/competence)
  • company policies (knowledge)
  • conduct mobile marketing (skill/competence)
  • content marketing strategy (knowledge)
  • create new concepts (skill/competence)
  • creatively use digital technologies (skill/competence)
  • develop digital content (skill/competence)
  • digital communication and collaboration (nan)
  • e-commerce systems (knowledge)
  • execute conversion testing (skill/competence)
  • execute email marketing (skill/competence)
  • implement marketing strategies (skill/competence)
  • implement sales strategies (skill/competence)
  • inspect data (skill/competence)
  • manage budgets (skill/competence)
  • online ads campaign techniques (knowledge)
  • perform copywriting (skill/competence)
  • perform image editing (skill/competence)
  • perform market research (skill/competence)
  • perform online data analysis (skill/competence)
  • perform project management (skill/competence)
  • perform video editing (skill/competence)
  • plan digital marketing (skill/competence)
  • use content management system software (skill/competence)
  • use different communication channels (skill/competence)
  • web strategy assessment (knowledge)

Optional

  • adapt to change in marketing (skill/competence)
  • apply information security policies (skill/competence)
  • communicate price changes (skill/competence)
  • competition law (knowledge)
  • conduct online competitive analysis (skill/competence)
  • conduct search engine optimisation (skill/competence)
  • deal with pressure from unexpected circumstances (skill/competence)
  • develop inclusive communication material (skill/competence)
  • ICT communications protocols (knowledge)
  • information confidentiality (knowledge)
  • intellectual property law (knowledge)
  • neuromarketing techniques (knowledge)
  • plan social media marketing campaigns (skill/competence)
  • printed goods processes (knowledge)
  • protect personal data and privacy (skill/competence)
  • supervise brand management (skill/competence)
  • use e-services (skill/competence)
  • use personal organization software (skill/competence)