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skillfactor-pipeline/skills/public-relations-officer/references/skills.md
skillfactor-pipeline af05383bb1 chore: v1 baseline - full 3,039-package catalog with AI-skill enrichment and O*NET backfill
Snapshot before the quality program (relevance gates, tiered mapping,
QA linter). v1 is the immutable before/after reference; evidence crawl
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Co-Authored-By: Claude Fable 5 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
2026-07-09 05:32:49 +02:00

3.0 KiB

Competences — public relations officer

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/c0489e22-6a1b-4e52-974a-eb71bbb42134).

Essential

  • advise on public image (skill/competence)
  • advise on public relations (skill/competence)
  • analyse external factors of companies (skill/competence)
  • build trust (skill/competence)
  • business communication (knowledge)
  • communication principles (knowledge)
  • conduct public presentations (skill/competence)
  • corporate social responsibility (knowledge)
  • corporate sustainability (knowledge)
  • develop communications strategies (skill/competence)
  • develop digital content (skill/competence)
  • develop public relations strategies (skill/competence)
  • digital communication and collaboration (nan)
  • diplomatic principles (knowledge)
  • draft press releases (skill/competence)
  • establish relationship with the media (skill/competence)
  • forming of public opinion (knowledge)
  • give interviews to media (skill/competence)
  • integrate strategic foundation in daily performance (skill/competence)
  • market research (knowledge)
  • organise press conferences (skill/competence)
  • perform public relations (skill/competence)
  • prepare presentation material (skill/competence)
  • protect client interests (skill/competence)
  • reputation management (knowledge)
  • rhetoric (knowledge)
  • strategic planning (knowledge)
  • use different communication channels (skill/competence)

Optional

  • advise on communication strategies (skill/competence)
  • analyse internal factors of companies (skill/competence)
  • apply diplomatic principles (skill/competence)
  • build business relationships (skill/competence)
  • build community relations (skill/competence)
  • build international relations (skill/competence)
  • carry out forum moderation (skill/competence)
  • company policies (knowledge)
  • compile content (skill/competence)
  • content marketing strategy (knowledge)
  • coordinate advertising campaigns (skill/competence)
  • copyright legislation (knowledge)
  • cost management (knowledge)
  • develop creative ideas (skill/competence)
  • develop professional network (skill/competence)
  • develop promotional tools (skill/competence)
  • ethics of sharing work through social media (knowledge)
  • follow the news (skill/competence)
  • give live presentation (skill/competence)
  • government representation (knowledge)
  • identify customer's needs (skill/competence)
  • implement marketing strategies (skill/competence)
  • liaise with politicians (skill/competence)
  • liaise with quality assurance (skill/competence)
  • perform business analysis (skill/competence)
  • plan marketing campaigns (skill/competence)
  • psychological concepts (knowledge)
  • social media management (knowledge)
  • speak different languages (skill/competence)
  • types of media (knowledge)
  • use analytics for commercial purposes (skill/competence)
  • work closely with news teams (skill/competence)