Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
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Competences — public relations officer
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/c0489e22-6a1b-4e52-974a-eb71bbb42134).
Essential
- advise on public image (skill/competence)
- advise on public relations (skill/competence)
- analyse external factors of companies (skill/competence)
- build trust (skill/competence)
- business communication (knowledge)
- communication principles (knowledge)
- conduct public presentations (skill/competence)
- corporate social responsibility (knowledge)
- corporate sustainability (knowledge)
- develop communications strategies (skill/competence)
- develop digital content (skill/competence)
- develop public relations strategies (skill/competence)
- digital communication and collaboration (nan)
- diplomatic principles (knowledge)
- draft press releases (skill/competence)
- establish relationship with the media (skill/competence)
- forming of public opinion (knowledge)
- give interviews to media (skill/competence)
- integrate strategic foundation in daily performance (skill/competence)
- market research (knowledge)
- organise press conferences (skill/competence)
- perform public relations (skill/competence)
- prepare presentation material (skill/competence)
- protect client interests (skill/competence)
- reputation management (knowledge)
- rhetoric (knowledge)
- strategic planning (knowledge)
- use different communication channels (skill/competence)
Optional
- advise on communication strategies (skill/competence)
- analyse internal factors of companies (skill/competence)
- apply diplomatic principles (skill/competence)
- build business relationships (skill/competence)
- build community relations (skill/competence)
- build international relations (skill/competence)
- carry out forum moderation (skill/competence)
- company policies (knowledge)
- compile content (skill/competence)
- content marketing strategy (knowledge)
- coordinate advertising campaigns (skill/competence)
- copyright legislation (knowledge)
- cost management (knowledge)
- develop creative ideas (skill/competence)
- develop professional network (skill/competence)
- develop promotional tools (skill/competence)
- ethics of sharing work through social media (knowledge)
- follow the news (skill/competence)
- give live presentation (skill/competence)
- government representation (knowledge)
- identify customer's needs (skill/competence)
- implement marketing strategies (skill/competence)
- liaise with politicians (skill/competence)
- liaise with quality assurance (skill/competence)
- perform business analysis (skill/competence)
- plan marketing campaigns (skill/competence)
- psychological concepts (knowledge)
- social media management (knowledge)
- speak different languages (skill/competence)
- types of media (knowledge)
- use analytics for commercial purposes (skill/competence)
- work closely with news teams (skill/competence)