af05383bb1
Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
70 lines
3.0 KiB
Markdown
70 lines
3.0 KiB
Markdown
# Competences — public relations officer
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/c0489e22-6a1b-4e52-974a-eb71bbb42134).
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## Essential
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- **advise on public image** (skill/competence)
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- **advise on public relations** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **build trust** (skill/competence)
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- **business communication** (knowledge)
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- **communication principles** (knowledge)
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- **conduct public presentations** (skill/competence)
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- **corporate social responsibility** (knowledge)
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- **corporate sustainability** (knowledge)
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- **develop communications strategies** (skill/competence)
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- **develop digital content** (skill/competence)
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- **develop public relations strategies** (skill/competence)
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- **digital communication and collaboration** (nan)
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- **diplomatic principles** (knowledge)
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- **draft press releases** (skill/competence)
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- **establish relationship with the media** (skill/competence)
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- **forming of public opinion** (knowledge)
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- **give interviews to media** (skill/competence)
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- **integrate strategic foundation in daily performance** (skill/competence)
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- **market research** (knowledge)
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- **organise press conferences** (skill/competence)
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- **perform public relations** (skill/competence)
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- **prepare presentation material** (skill/competence)
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- **protect client interests** (skill/competence)
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- **reputation management** (knowledge)
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- **rhetoric** (knowledge)
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- **strategic planning** (knowledge)
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- **use different communication channels** (skill/competence)
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## Optional
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- advise on communication strategies (skill/competence)
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- analyse internal factors of companies (skill/competence)
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- apply diplomatic principles (skill/competence)
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- build business relationships (skill/competence)
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- build community relations (skill/competence)
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- build international relations (skill/competence)
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- carry out forum moderation (skill/competence)
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- company policies (knowledge)
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- compile content (skill/competence)
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- content marketing strategy (knowledge)
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- coordinate advertising campaigns (skill/competence)
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- copyright legislation (knowledge)
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- cost management (knowledge)
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- develop creative ideas (skill/competence)
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- develop professional network (skill/competence)
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- develop promotional tools (skill/competence)
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- ethics of sharing work through social media (knowledge)
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- follow the news (skill/competence)
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- give live presentation (skill/competence)
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- government representation (knowledge)
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- identify customer's needs (skill/competence)
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- implement marketing strategies (skill/competence)
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- liaise with politicians (skill/competence)
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- liaise with quality assurance (skill/competence)
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- perform business analysis (skill/competence)
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- plan marketing campaigns (skill/competence)
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- psychological concepts (knowledge)
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- social media management (knowledge)
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- speak different languages (skill/competence)
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- types of media (knowledge)
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- use analytics for commercial purposes (skill/competence)
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- work closely with news teams (skill/competence)
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