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advertising-assistant/references/market.md
2026-08-14 20:37:16 +02:00

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Market evidence report — advertising-assistant

Source: 69 real job ads (JSearch API, countries: us 69), extracted into the MSSQL evidence store; as of 2026-07-08. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).

Seniority distribution

Seniority Ads Share
junior 43 62 %
mid 20 29 %
n/a 4 6 %
senior 1 1 %
lead 1 1 %

Tools — full market ranking

# Item Ads Share
1 Microsoft Office 16 23 %
2 Microsoft Excel 13 19 %
3 Canva 9 13 %
4 Microsoft PowerPoint 9 13 %
5 Microsoft Word 8 12 %
6 Adobe InDesign 7 10 %
7 HubSpot 7 10 %
8 Adobe Photoshop 5 7 %
9 Facebook 5 7 %
10 Instagram 5 7 %
11 LinkedIn / LinkedIn Recruiter 4 6 %
12 Salesforce 4 6 %
13 WordPress 4 6 %
14 Adobe Creative Suite 3 4 %
15 Adobe Illustrator 3 4 %
16 Google Ads 3 4 %
17 Microsoft Outlook 3 4 %

Hard skills — full market ranking

# Item Ads Share
1 content creation 19 28 %
2 market research 16 23 %
3 data analysis 12 17 %
4 lead generation 11 16 %
5 email marketing 7 10 %
6 social media management 7 10 %
7 digital marketing 6 9 %
8 event coordination 6 9 %
9 marketing 6 9 %
10 project management 6 9 %
11 sales support 6 9 %
12 customer engagement 5 7 %
13 event planning 5 7 %
14 graphic design 5 7 %
15 marketing campaign development 5 7 %
16 brand promotion 4 6 %
17 campaign execution 4 6 %
18 customer acquisition 4 6 %
19 customer communication 4 6 %
20 marketing campaign execution 4 6 %
21 advertising 3 4 %
22 campaign management 3 4 %
23 customer relationship management 3 4 %
24 marketing strategy development 3 4 %

Methods — full market ranking

# Item Ads Share

Responsibilities — full market ranking

# Item Ads Share
1 campaign execution 10 14 %
2 event support 5 7 %
3 performance tracking 5 7 %
4 content creation 4 6 %
5 customer interaction 4 6 %
6 social media management 4 6 %
7 vendor communication 4 6 %
8 brand representation 3 4 %
9 campaign assistance 3 4 %
10 campaign support 3 4 %
11 client product representation 3 4 %
12 customer connection building 3 4 %
13 event coordination 3 4 %
14 marketing campaign assistance 3 4 %
15 new customer onboarding 3 4 %
16 team meeting participation 3 4 %
17 website updates 3 4 %

Job title variants in the market

Title Ads
Marketing Coordinator 4
Entry Level Marketing 3
Marketing Assistant 3
Entry Level Marketing Assistant 2
Fall Youth Soccer Marketing Paid Internship 2
Media Assistant 2
Product Marketing Assistant 2
Administrative Assistant - Specialty Leasing/Marketing 1
Administrative Support and Marketing Coordinator 1
Assistant Director, Marketing & Business Development 1
Communications / Digital Account Assistant 1
Digital Marketing Coordinator - Hybrid & Analytics 1
Digital Marketing Designer Intern/Entry Level 1
Direct Response Media Buyer 1
Entry Level Marketing Trainee 1
Entry-Level Marketing & Leadership Trainee 1
Entry-Level Marketing Associate Full-Time
Entry-Level Marketing Trainee at Visionary Insights Bowie, MD 1
Executive Assistant, Marketing & Communications 1
Field Marketing Associate 1
Field Marketing Intern 1
Junior Marketing Analyst 1
Junior Marketing Assistant: Campaigns & Events Champion 1
Junior Marketing Coordinator 1
KAP 2026-2027 - Marketing Coordinator - Cato Institute 1

Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.