3.5 KiB
3.5 KiB
name, description
| name | description |
|---|---|
| advertising-manager | Occupational skill for the role 'advertising manager' (also: promotions manager, promotions coordinator, advertising director, advertising agency manager, campaigns coordinator, advertising account planner). Use when the user asks for typical advertising manager work such as: Prepare budgets and submit estimates for program costs as part of campaign plan development.; Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.; Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. |
Advertising Manager
Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.
Core workflow
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- advertising techniques
- advise on public image
- advise on public relations
- analyse external factors of companies
- communication principles
- conduct public presentations
- coordinate advertising campaigns
- coordinate marketing plan actions
- copyright legislation
- corporate social responsibility
- develop communications strategies
- develop creative ideas
- develop public relations strategies
- diplomatic principles
- draft press releases
Hot technologies
- Google Analytics
- Tableau
- Salesforce software
- Microsoft SQL Server
- Microsoft Access
- Adobe InDesign
- Adobe Acrobat
- Microsoft SharePoint
- Microsoft Outlook
- Extensible markup language XML
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/4ebf2dae-c326-4627-befe-fbc91410f432), ONET 30.3 (11-2011.00). See manifest.json for licensing/attribution.*