80 lines
3.2 KiB
Markdown
80 lines
3.2 KiB
Markdown
# Competences — advertising manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/4ebf2dae-c326-4627-befe-fbc91410f432).
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## Essential
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- **advertising techniques** (knowledge)
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- **advise on public image** (skill/competence)
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- **advise on public relations** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **communication principles** (knowledge)
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- **conduct public presentations** (skill/competence)
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- **coordinate advertising campaigns** (skill/competence)
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- **coordinate marketing plan actions** (skill/competence)
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- **copyright legislation** (knowledge)
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- **corporate social responsibility** (knowledge)
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- **develop communications strategies** (skill/competence)
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- **develop creative ideas** (skill/competence)
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- **develop public relations strategies** (skill/competence)
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- **diplomatic principles** (knowledge)
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- **draft press releases** (skill/competence)
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- **draw conclusions from market research results** (skill/competence)
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- **establish relationship with the media** (skill/competence)
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- **forming of public opinion** (knowledge)
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- **give interviews to media** (skill/competence)
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- **identify customer's needs** (skill/competence)
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- **integrate strategic foundation in daily performance** (skill/competence)
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- **manage budgets** (skill/competence)
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- **manage contracts** (skill/competence)
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- **market research** (knowledge)
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- **organise press conferences** (skill/competence)
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- **perform project management** (skill/competence)
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- **perform public relations** (skill/competence)
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- **prepare presentation material** (skill/competence)
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- **protect client interests** (skill/competence)
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- **provide cost benefit analysis reports** (skill/competence)
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- **rhetoric** (knowledge)
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- **strategic planning** (knowledge)
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- **use different communication channels** (skill/competence)
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## Optional
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- advise on communication strategies (skill/competence)
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- approve advertising campaign (skill/competence)
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- business strategy concepts (knowledge)
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- collaborate in the development of marketing strategies (skill/competence)
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- desktop publishing (knowledge)
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- develop inclusive communication material (skill/competence)
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- evaluate advertising campaign (skill/competence)
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- examine advertisement layout (skill/competence)
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- give live presentation (skill/competence)
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- graphic design (knowledge)
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- make price recommendations (skill/competence)
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- manage account department (skill/competence)
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- manage creative department (skill/competence)
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- manage media services department (skill/competence)
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- manage project metrics (skill/competence)
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- manage staff (skill/competence)
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- manage the handling of promotional materials (skill/competence)
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- pricing strategies (knowledge)
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- receive actors' resumes (skill/competence)
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- recruit employees (skill/competence)
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- reputation management (knowledge)
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- use analytics for commercial purposes (skill/competence)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 57 ads, as of 2026-07-08)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- data analysis — **49 %**
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- budget management — **26 %**
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- project management — **21 %**
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- marketing strategy — **19 %**
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<!-- market-evidence -->
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