3.5 KiB
3.5 KiB
Competences — chief marketing officer
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321).
Essential
- align efforts towards business development (skill/competence)
- analyse consumer buying trends (skill/competence)
- analyse external factors of companies (skill/competence)
- analyse internal factors of companies (skill/competence)
- analyse work-related written reports (skill/competence)
- brand marketing techniques (knowledge)
- business management principles (knowledge)
- content marketing strategy (knowledge)
- create annual marketing budget (skill/competence)
- define measurable marketing objectives (skill/competence)
- evaluate marketing content (skill/competence)
- identify potential markets for companies (skill/competence)
- integrate marketing strategies with the global strategy (skill/competence)
- interpret financial statements (skill/competence)
- liaise with managers (skill/competence)
- make data-driven decisions (skill/competence)
- manage profitability (skill/competence)
- market analysis (knowledge)
- market pricing (knowledge)
- marketing mix (knowledge)
- plan marketing campaigns (skill/competence)
- plan marketing strategy (skill/competence)
- services marketing (knowledge)
- study sales levels of products (skill/competence)
- track key performance indicators (skill/competence)
- use analytics for commercial purposes (skill/competence)
Optional
- analyse supply chain strategies (skill/competence)
- communicate with customer service department (skill/competence)
- conduct online competitive analysis (skill/competence)
- consumer law (knowledge)
- coordinate marketing plan actions (skill/competence)
- customer insight (knowledge)
- customer segmentation (knowledge)
- develop public relations strategies (skill/competence)
- e-commerce systems (knowledge)
- financial capability (knowledge)
- graphic design (knowledge)
- impart business plans to collaborators (skill/competence)
- implement marketing strategies (skill/competence)
- international trade (knowledge)
- liaise with advertising agencies (skill/competence)
- manage budgets (skill/competence)
- manage development of promotional material (skill/competence)
- manage yield (skill/competence)
- market entry strategies (knowledge)
- marketing analytics (knowledge)
- neuromarketing techniques (knowledge)
- online ads campaign techniques (knowledge)
- perform market research (skill/competence)
- plan social media marketing campaigns (skill/competence)
- printing techniques (knowledge)
- project management (knowledge)
- prospect new customers (skill/competence)
- quality assurance methodologies (knowledge)
- relationship marketing (knowledge)
- reputation management (knowledge)
- social media marketing techniques (knowledge)
- statistics (knowledge)
- subsidiary operations (knowledge)
- trading law (knowledge)
- trendwatching (knowledge)
- use theoretical marketing models (skill/competence)
- web strategy assessment (knowledge)
Market evidence (job-ad analysis, 37 ads, as of 2026-07-10)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- digital marketing — 43 %
- marketing strategy — 43 %
- data analysis — 35 %
- budget management — 32 %
- business development — 19 %
Responsibilities
- team leadership — 43 %