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Competences — communication manager

Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/cd7b838c-51f6-41ec-9067-bb974c0f991b).

Essential

  • advise on communication strategies (skill/competence)
  • advise on public image (skill/competence)
  • analyse external factors of companies (skill/competence)
  • analyse internal factors of companies (skill/competence)
  • apply diplomatic principles (skill/competence)
  • apply grammar and spelling rules (skill/competence)
  • build trust (skill/competence)
  • business communication (knowledge)
  • communication principles (knowledge)
  • compile content (skill/competence)
  • corporate social responsibility (knowledge)
  • corporate sustainability (knowledge)
  • develop communications strategies (skill/competence)
  • develop public relations strategies (skill/competence)
  • digital communication and collaboration (nan)
  • diplomatic principles (knowledge)
  • ethics of sharing work through social media (knowledge)
  • forming of public opinion (knowledge)
  • grammar (knowledge)
  • identify clients' needs (skill/competence)
  • integrate strategic foundation in daily performance (skill/competence)
  • market research (knowledge)
  • office software (knowledge)
  • organise participation in local or international events (skill/competence)
  • perform public relations (skill/competence)
  • prepare presentation material (skill/competence)
  • proofread text (skill/competence)
  • protect client interests (skill/competence)
  • reputation management (knowledge)
  • rhetoric (knowledge)
  • strategic planning (knowledge)
  • use different communication channels (skill/competence)
  • use intranet (skill/competence)

Optional

  • advise on public relations (skill/competence)
  • build business relationships (skill/competence)
  • build community relations (skill/competence)
  • build international relations (skill/competence)
  • carry out forum moderation (skill/competence)
  • company policies (knowledge)
  • conduct public presentations (skill/competence)
  • develop professional network (skill/competence)
  • disseminate internal communications (skill/competence)
  • draft press releases (skill/competence)
  • establish communication with foreign cultures (skill/competence)
  • establish relationship with the media (skill/competence)
  • follow the news (skill/competence)
  • give interviews to media (skill/competence)
  • government representation (knowledge)
  • implement marketing strategies (skill/competence)
  • manage online communications (skill/competence)
  • manage visual communications (skill/competence)
  • media and information literacy (knowledge)
  • organise press conferences (skill/competence)
  • psychological concepts (knowledge)
  • public relations (knowledge)
  • share through digital technologies (skill/competence)
  • social media management (knowledge)
  • speak different languages (skill/competence)
  • study communications channels for different employers/contractors (skill/competence)
  • use online tools to collaborate (skill/competence)
  • writing style guides (knowledge)

Market evidence (job-ad analysis, 38 ads, as of 2026-07-10)

Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.

Hard skills

  • content creation — 34 %
  • media relations — 21 %
  • project management — 21 %
  • social media strategy — 18 %