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marketing-manager/references/ai-skills.md
skillfactor-pipeline 92381455ff feat: marketing-manager skill package v0.1.0
2026-08-14 16:23:01 +02:00

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External AI agent skills — marketing-manager

Proven, publicly available AI agent skills mapped to this occupation. Nothing is copied from the sources: every entry is a name, a one-line summary and a link to the upstream skill package. Each section names its source repository, commit, license and retrieval date.

Tiers: core = the skill directly exercises a top market hard skill, tool or method (from gated job-ad evidence) or an essential ESCO competence of this occupation; adjacent = plausibly useful, secondary. Entries are capped at 12 per source and 80 in total per occupation (core first, strongest matches survive); everything beyond the caps is excluded and logged in the pipeline audit trail, not in this package.

Matched deterministically (ISCO group + title/competence keywords, tiered against market evidence + ESCO essentials) by pipeline/p5_enrich_ai_skills.py on 2026-07-14.

Source: anthropics/skills

  • Repository: https://github.com/anthropics/skills (commit f6656c1, retrieved 2026-07-14)
  • License: Apache-2.0; the document skills (docx/pdf/pptx/xlsx) are source-available — see the LICENSE.txt in the upstream skill folder
Skill Tier What it adds Upstream
brand-guidelines adjacent Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. source
docx adjacent Use this skill whenever the user wants to create, read, edit, or manipulate Word documents (.docx files) or Word templates (.dotx files). Triggers include: any mention of 'Word doc', 'word document', '.docx', '.dotx', or requests to … source
pdf adjacent Use this skill whenever the user wants to do anything with PDF files. This includes reading or extracting text/tables from PDFs, combining or merging multiple PDFs into one, splitting PDFs apart, rotating pages, adding watermarks, creating … source
pptx adjacent Use this skill any time a .pptx or .potx file is involved in any way — as input, output, or both. This includes: creating slide decks, pitch decks, or presentations; reading, parsing, or extracting text from any .pptx or .potx file (even … source
slack-gif-creator adjacent Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like "make me a GIF of X doing Y for Slack. source

Source: wshobson/agents

Skill Tier What it adds Upstream
content-marketer (agent) core Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing. Masters modern content tools, social media automation, and conversion … source
seo-content-planner (agent) core Creates comprehensive content outlines and topic clusters for SEO. Plans content calendars and identifies topic gaps. Use PROACTIVELY for content strategy and planning. source
seo-cannibalization-detector (agent) core Analyzes multiple provided pages to identify keyword overlap and potential cannibalization issues. Suggests differentiation strategies. Use PROACTIVELY when reviewing similar content. source
search-specialist (agent) core Expert web researcher using advanced search techniques and synthesis. Masters search operators, result filtering, and multi-source verification. Handles competitive analysis and fact-checking. Use PROACTIVELY for deep research, information … source
seo-content-writer (agent) core Writes SEO-optimized content based on provided keywords and topic briefs. Creates engaging, comprehensive content following best practices. Use PROACTIVELY for content creation tasks. source
social-publishing core Schedule and publish social media posts across 13 platforms (X, LinkedIn, Instagram, Facebook Pages, TikTok, Discord, Telegram, YouTube, Reddit, WordPress, Pinterest) via the SocialClaw API. Use when the user wants to publish, schedule, or … source
seo-keyword-strategist (agent) adjacent Analyzes keyword usage in provided content, calculates density, suggests semantic variations and LSI keywords based on the topic. Prevents over-optimization. Use PROACTIVELY for content optimization. source
seo-content-auditor (agent) adjacent Analyzes provided content for quality, E-E-A-T signals, and SEO best practices. Scores content and provides improvement recommendations based on established guidelines. Use PROACTIVELY for content review. source
seo-meta-optimizer (agent) adjacent Creates optimized meta titles, descriptions, and URL suggestions based on character limits and best practices. Generates compelling, keyword-rich metadata. Use PROACTIVELY for new content. source
seo-snippet-hunter (agent) adjacent Formats content to be eligible for featured snippets and SERP features. Creates snippet-optimized content blocks based on best practices. Use PROACTIVELY for question-based content. source
seo-structure-architect (agent) adjacent Analyzes and optimizes content structure including header hierarchy, suggests schema markup, and internal linking opportunities. Creates search-friendly content organization. Use PROACTIVELY for content structuring. source
team-collaboration-dx-optimizer (agent) adjacent Developer Experience specialist. Improves tooling, setup, and workflows. Use PROACTIVELY when setting up new projects, after team feedback, or when development friction is noticed. source

Source: realkimbarrett/advertising-skills

Skill Tier What it adds Upstream
full-funnel-campaign-orchestrator core Coordinate all skills to build a complete advertising campaign. Trigger on "build a campaign", "full funnel", "ads + funnel". source
ad-angle-multiplier core Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns". source
performance-diagnosis adjacent Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads". source
scroll-stopping-creative adjacent Create ad concepts that stop attention in the first 3 seconds. Trigger on "ad creative", "thumbstopper", "video ideas". source
conversion-path-builder adjacent Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls". source
mechanism-builder adjacent Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning". source

Source: a5c-ai/babysitter

Skill Tier What it adds Upstream
crm-integration core CRM data synchronization and lead management across marketing and sales platforms source
marketing-automation core Build and manage marketing automation workflows — lead nurturing, email sequences, CRM integration, and multi-channel campaign orchestration. source

Source: aaron-he-zhu/aaron-marketing-skills

Skill Tier What it adds Upstream
competitor-tracker core Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance … source

Source: affaan-m/everything-claude-code

Skill Tier What it adds Upstream
marketing-campaign core End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the … source

Source: alirezarezvani/claude-skills

Skill Tier What it adds Upstream
cmo-advisor core Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), … source

Source: davepoon/buildwithclaude

Skill Tier What it adds Upstream
lead-research-assistant core Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. source
ops-gtm core Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing. source

Source: davila7/claude-code-templates

Skill Tier What it adds Upstream
executing-marketing-campaigns core Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement. source
lead-research-assistant core Identifies high-quality leads for your product or service by analyzing your business, searching for target companies, and providing actionable contact strategies. Perfect for sales, business development, and marketing professionals. source
free-tool-strategy core When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … source
marketing-strategy-pmm core Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when … source
marketing-demand-acquisition core Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when … source

Source: gooseworks-ai/goose-skills

Skill Tier What it adds Upstream
campaign-brief-generator core Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and … source

Source: indranilbanerjee/digital-marketing-pro

Skill Tier What it adds Upstream
analytics-insights core Analyze marketing performance. Use when: KPI frameworks, attribution modeling, anomaly investigation, measurement strategy. source

Source: infrasity-labs/dev-gtm-claude-skills

Skill Tier What it adds Upstream
brand core Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. source
community-marketing core Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … source
free-tools core When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … source

Source: jeremylongshore/claude-code-plugins-plus-skills

Skill Tier What it adds Upstream
one-page-marketing core Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … source
find-marketing-agency core Use whenever the user wants to find, shortlist, vet, or enrich US marketing agencies — including branding, content marketing, PPC/paid media, social media, email marketing, performance/demand-gen, video production, and full-service digital … source

Source: mohitagw15856/pm-claude-skills

Skill Tier What it adds Upstream
marketing-funnel-plan core Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage … source
paid-acquisition-plan core Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid … source

Source: nexscope-ai/eCommerce-Skills

Skill Tier What it adds Upstream
ecommerce-marketing-strategy-builder core Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer … source
ecommerce-business-plan core Create a comprehensive e-commerce business plan. Market analysis, financial projections, marketing strategy, operations planning, and milestone roadmap for new or growing e-commerce businesses. source
shopify-marketing core Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use … source
tiktok-influencer-marketing core TikTok creator campaigns and influencer marketing strategy. Creator discovery, outreach, ROI tracking, UGC strategy, and campaign management. Use when the user asks about TikTok influencer marketing, creator campaigns, influencer outreach, … source
ecommerce-social-media-marketing core Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media … source
ecommerce-content-marketing core E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a … source

Source: nextlevelbuilder/ui-ux-pro-max-skill

Skill Tier What it adds Upstream
brand core Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides. source

Source: nexu-io/open-design

Skill Tier What it adds Upstream
magazine-web-ppt core For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: … source

Source: ognjengt/founder-skills

Skill Tier What it adds Upstream
brand-copywriter core Writes marketing copy using proven copywriting frameworks. Use when user needs copy for ads (Facebook, Instagram, TikTok, YouTube), landing pages, sales pages, email sequences, LinkedIn posts, product descriptions, or any marketing content. source

Source: vibeeval/vibecosystem

Skill Tier What it adds Upstream
content-strategy core Content marketing strategy - content audit, editorial calendar, SEO optimization, content funnel (TOFU/MOFU/BOFU), performance metrics, developer content, social media planning source

Source: wondelai/skills

Skill Tier What it adds Upstream
one-page-marketing core Build a complete marketing plan covering the full customer journey from stranger to raving fan. Use when the user mentions "marketing plan", "marketing strategy", "target market", "USP", "lead nurture", "customer lifetime value", "PVP … source

Source: google/skills

Skill Tier What it adds Upstream
google-mobile-ads-banner core Provides instructions to implement, integrate, or configure Google Mobile Ads (GMA) banner ads in Android and iOS mobile applications. Use when the task involves setting up banner ads in a mobile application. source
google-ads-api-quickstart core Guides developers through Google Ads API quickstart: credential setup, choosing from 6 client libraries/REST, configuring environments, and running a "retrieve campaigns" script. Troubleshoots common setup errors: USER_PERMISSION_DENIED, … source
google-mobile-ads-get-started core Provides instructions for integrating the Google Mobile Ads (GMA) SDK. Use this skill when the user wants to get started with, install, integrate, set up, or configure the SDK for AdMob or Ad Manager, GMA Next-Gen SDK or mobile ads … source
google-mobile-ads-android-migrate-to-next-gen core Migrates Android applications from the old, legacy Google Mobile Ads (GMA) SDK (com.google.android.gms:play-services-ads) to the new GMA Next-Gen SDK (com.google.android.libraries.ads.mobile.sdk:ads-mobile-sdk). Provides comprehensive … source
google-ads-api-mcp-setup core Guides developers through downloading, configuring, and installing the official open-source Google Ads MCP Server. Use this skill when a user wants to connect their AI assistant (such as Gemini, Claude Code, or Cursor) to their Google Ads … source
google-mobile-ads-interstitial core Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK interstitial ads in Android and iOS mobile applications. Use this skill when the task involves setting up interstitial ads. Don't use for … source
google-mobile-ads-rewarded core Provides instructions for implementing, integrating, or configuring Google Mobile Ads (GMA) SDK rewarded ads in Android or iOS mobile applications. Use this skill when the task involves setting up rewarded ads. Don't use for "rewarded … source
workload-manager-basics adjacent Use this skill to manage Google Cloud Workload Manager evaluations, rules, scanned resources, and validation results by using public client libraries and the REST API. Use when you need to inspect workload best-practice rules, create and … source

Source: coreyhaines31/marketingskills

Skill Tier What it adds Upstream
community-marketing core Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase … source
free-tools core When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," … source
marketing-ideas core When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to … source
marketing-plan core When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing … source
revops core When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline … source
co-marketing core When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration … source
image core When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' … source
sms core When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions "SMS marketing," … source
copy-editing core When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' … source
copywriting core When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this … source
marketing-psychology core When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people … source
product-marketing core When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' … source

Source: resend/resend-skills

Skill Tier What it adds Upstream
agent-email-inbox adjacent Use when building any system where email content triggers actions — AI agent inboxes, automated support handlers, email-to-task pipelines, or any workflow processing untrusted inbound email. Always use this skill when the user wants to … source
resend-cli adjacent Operate the Resend platform from the terminal — send emails (including React Email .tsx templates via --react-email), manage domains, contacts, broadcasts, templates, webhooks, API keys, logs, automations, and events via the resend CLI. … source
resend adjacent Use when working with the Resend email API — sending transactional emails (single or batch), receiving inbound emails via webhooks, managing email templates, tracking delivery events, managing domains, contacts, broadcasts, webhooks, API … source
email-best-practices adjacent Use when building email features, emails going to spam, high bounce rates, setting up SPF/DKIM/DMARC authentication, implementing email capture, ensuring compliance (CAN-SPAM, GDPR, CASL), handling webhooks, retry logic, making emails … source
react-email adjacent Use when building HTML email templates with React components, adding a visual email editor to an application using the React Email visual editor, rendering emails to HTML, or sending emails with Resend. Covers welcome emails, password … source