4.7 KiB
Market evidence report — marketing-manager
Source: 43 real job ads (JSearch API, countries: us 43), extracted into the MSSQL evidence store; as of 2026-07-17. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 25 | 58 % |
| senior | 14 | 33 % |
| lead | 4 | 9 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Microsoft Excel | 5 | 12 % |
| 2 | HubSpot | 3 | 7 % |
| 3 | Salesforce | 3 | 7 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | data analysis | 18 | 42 % |
| 2 | marketing strategy | 15 | 35 % |
| 3 | content creation | 8 | 19 % |
| 4 | budget management | 7 | 16 % |
| 5 | project management | 7 | 16 % |
| 6 | campaign management | 6 | 14 % |
| 7 | digital marketing | 6 | 14 % |
| 8 | lead generation | 6 | 14 % |
| 9 | market research | 5 | 12 % |
| 10 | brand management | 4 | 9 % |
| 11 | campaign optimization | 4 | 9 % |
| 12 | demand generation | 4 | 9 % |
| 13 | market analysis | 4 | 9 % |
| 14 | performance analysis | 4 | 9 % |
| 15 | product marketing | 4 | 9 % |
| 16 | account-based marketing | 3 | 7 % |
| 17 | business development | 3 | 7 % |
| 18 | competitive intelligence | 3 | 7 % |
| 19 | email marketing | 3 | 7 % |
| 20 | go-to-market strategy | 3 | 7 % |
| 21 | seo | 3 | 7 % |
| 22 | strategic planning | 3 | 7 % |
| 23 | vendor management | 3 | 7 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | marketing automation | 4 | 9 % |
| 2 | account-based marketing (ABM) | 3 | 7 % |
| 3 | pipeline development | 3 | 7 % |
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | team leadership | 6 | 14 % |
| 2 | campaign execution | 5 | 12 % |
| 3 | sales enablement | 4 | 9 % |
| 4 | campaign development | 3 | 7 % |
| 5 | campaign tracking | 3 | 7 % |
| 6 | event execution | 3 | 7 % |
| 7 | performance tracking | 3 | 7 % |
Regional breakdown
Corpus note: 43 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
43 ads.
Top hard skills:
- data analysis — 42 % (18 ads)
- marketing strategy — 35 % (15 ads)
- content creation — 19 % (8 ads)
- budget management — 16 % (7 ads)
- project management — 16 % (7 ads)
- campaign management — 14 % (6 ads)
- digital marketing — 14 % (6 ads)
- lead generation — 14 % (6 ads)
- market research — 12 % (5 ads)
- brand management — 9 % (4 ads)
Top tools:
- Microsoft Excel — 12 % (5 ads)
- HubSpot — 7 % (3 ads)
- Salesforce — 7 % (3 ads)
- Adobe Illustrator — 5 % (2 ads)
- Adobe Photoshop — 5 % (2 ads)
- Canva — 5 % (2 ads)
- CRM systems — 5 % (2 ads)
- Facebook — 5 % (2 ads)
- Google Ads — 5 % (2 ads)
- Google Analytics — 5 % (2 ads)
Seniority: mid 58 % · senior 33 % · lead 9 %
UK (gb)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Marketing Manager | 2 |
| B2G Senior Marketing Manager | 1 |
| Digital Growth Marketing Manager | 1 |
| Digital Marketing Manager job at reputed company.io in US National | 1 |
| Director of Growth Marketing | 1 |
| Director of Marketing | 1 |
| Director of Marketing | Hotel |
| Director of Marketing, iLawyer Marketing | 1 |
| Director, Marketing & Partnerships (B2B) | 1 |
| Enterprise Marketing Manager | 1 |
| Field Marketing Manager - Urology | 1 |
| Integrated Marketing Manager | 1 |
| Lifecycle Marketing Manager Customer Growth & Awards | 1 |
| Manager, Practice Group Marketing | 1 |
| Market Manager | 1 |
| Market Manager - Baileys Crossroads | Baileys Crossroads, VA, USA |
| Marketing Director, Brand and Creative | 1 |
| Marketing Manager - South Jersey | 1 |
| Marketing Manager | Hybrid/Washington, DC - Metro Area at Northern Impact Alexandria, VA |
| Marketing Manager Pitch & BD Lead for Growth | 1 |
| Marketing Manager, Brand & Creative | 1 |
| Marketing Manager/Sales Associate | 1 |
| Multifamily Marketing Manager: Growth & Compliance | 1 |
| Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing | 1 |
| Product Marketing Director | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.