marketing-manager/references/tasks.md

Tasks & work activities — marketing manager

Source: O*NET 30.3, occupation 11-2021.00 (Marketing Managers).

Task statements

• [Core] Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• [Core] Develop pricing strategies, balancing firm objectives and customer satisfaction.
• [Core] Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• [Core] Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• [Core] Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• [Core] Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
• [Core] Consult with product development personnel on product specifications, such as design, color, or packaging.
• [Core] Compile lists describing product or service offerings.
• [Core] Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• [Core] Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
• [Core] Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• [Core] Initiate market research studies, or analyze their findings.
• [Supplemental] Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
• [Supplemental] Develop business cases for environmental marketing strategies.
• [Supplemental] Integrate environmental information into product or company marketing strategies, policies, or activities.
• [Supplemental] Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
• [Supplemental] Select products or accessories to be displayed at trade or special production shows.
• [Supplemental] Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
• [Supplemental] Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• [Supplemental] Conduct economic or commercial surveys to identify potential markets for products or services.

Detailed work activities

• Advise others on business or operational matters.
• Analyze data to inform operational decisions or activities.
• Analyze forecasting data to improve business decisions.
• Analyze market research data.
• Compile operational data.
• Conduct opinion surveys or needs assessments.
• Confer with organizational members to accomplish work activities.
• Coordinate special events or programs.
• Determine pricing or monetary policies.
• Develop marketing plans or strategies for environmental initiatives.
• Develop marketing plans or strategies.
• Develop sustainable organizational policies or practices.
• Direct sales, marketing, or customer service activities.
• Estimate cost or material requirements.
• Evaluate program effectiveness.
• Monitor external affairs or events affecting business operations.
• Negotiate contracts for transportation, distribution, or logistics services.
• Recommend organizational process or policy changes.
• Supervise employees.