133 lines
5.6 KiB
Markdown
133 lines
5.6 KiB
Markdown
# Competences — marketing manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c).
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## Essential
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- **align efforts towards business development** (skill/competence)
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- **analyse business plans** (skill/competence)
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- **analyse consumer buying trends** (skill/competence)
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- **analyse customer service surveys** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **analyse internal factors of companies** (skill/competence)
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- **analyse work-related written reports** (skill/competence)
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- **apply strategic thinking** (skill/competence)
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- **brand marketing techniques** (knowledge)
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- **channel marketing** (knowledge)
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- **collaborate in the development of marketing strategies** (skill/competence)
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- **content marketing strategy** (knowledge)
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- **coordinate marketing plan actions** (skill/competence)
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- **corporate social responsibility** (knowledge)
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- **create annual marketing budget** (skill/competence)
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- **define measurable marketing objectives** (skill/competence)
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- **evaluate advertising campaign** (skill/competence)
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- **evaluate marketing content** (skill/competence)
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- **identify potential markets for companies** (skill/competence)
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- **impart business plans to collaborators** (skill/competence)
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- **implement marketing strategies** (skill/competence)
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- **integrate marketing strategies with the global strategy** (skill/competence)
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- **integrate strategic foundation in daily performance** (skill/competence)
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- **manage budgets** (skill/competence)
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- **manage profitability** (skill/competence)
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- **market pricing** (knowledge)
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- **market research** (knowledge)
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- **marketing analytics** (knowledge)
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- **marketing management** (knowledge)
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- **marketing mix** (knowledge)
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- **marketing principles** (knowledge)
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- **organise participation in local or international events** (skill/competence)
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- **perform market research** (skill/competence)
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- **perform project management** (skill/competence)
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- **plan marketing campaigns** (skill/competence)
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- **plan marketing strategy** (skill/competence)
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- **plan social media marketing campaigns** (skill/competence)
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- **pricing strategies** (knowledge)
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- **project management** (knowledge)
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- **relationship marketing** (knowledge)
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- **services marketing** (knowledge)
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- **study sales levels of products** (skill/competence)
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- **track key performance indicators** (skill/competence)
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## Optional
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- analyse data about clients (skill/competence)
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- apply social media marketing (skill/competence)
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- approve advertising campaign (skill/competence)
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- assist in developing marketing campaigns (skill/competence)
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- business intelligence (knowledge)
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- carry out sales analysis (skill/competence)
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- communicate with customers (skill/competence)
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- communication principles (knowledge)
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- conduct mobile marketing (skill/competence)
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- conduct online competitive analysis (skill/competence)
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- conduct search engine optimisation (skill/competence)
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- content development processes (knowledge)
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- contract law (knowledge)
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- coordinate events (skill/competence)
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- cost management (knowledge)
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- create media plan (skill/competence)
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- customer insight (knowledge)
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- customer segmentation (knowledge)
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- develop business plans (skill/competence)
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- develop online community plan (skill/competence)
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- e-commerce systems (knowledge)
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- ensure client orientation (skill/competence)
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- ensure cross-department cooperation (skill/competence)
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- estimate profitability (skill/competence)
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- forecast sales over periods of time (skill/competence)
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- identify market niches (skill/competence)
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- implement sales strategies (skill/competence)
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- information confidentiality (knowledge)
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- international trade (knowledge)
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- keywords in digital content (knowledge)
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- liaise with advertising agencies (skill/competence)
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- liaise with distribution channel managers (skill/competence)
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- liaise with managers (skill/competence)
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- maintain relationship with suppliers (skill/competence)
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- manage accounts (skill/competence)
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- manage content development projects (skill/competence)
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- manage distribution channels (skill/competence)
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- manage staff (skill/competence)
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- manage the handling of promotional materials (skill/competence)
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- market entry strategies (knowledge)
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- negotiate sales contracts (skill/competence)
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- neuromarketing techniques (knowledge)
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- online ads campaign techniques (knowledge)
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- perform multiple tasks at the same time (skill/competence)
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- perform product planning (skill/competence)
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- plan events (skill/competence)
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- prepare exhibition marketing plan (skill/competence)
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- promote event (skill/competence)
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- public relations (knowledge)
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- sales argumentation (knowledge)
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- sales department processes (knowledge)
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- sales strategies (knowledge)
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- search engine optimisation (knowledge)
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- set sales goals (skill/competence)
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- social media management (knowledge)
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- social media marketing techniques (knowledge)
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- statistics (knowledge)
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- supervise sales activities (skill/competence)
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- teamwork principles (knowledge)
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- telemarketing (knowledge)
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- use analytics for commercial purposes (skill/competence)
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- use content management system software (skill/competence)
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- use different communication channels (skill/competence)
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- use theoretical marketing models (skill/competence)
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- web analytics (knowledge)
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- web strategy assessment (knowledge)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 43 ads, as of 2026-07-17)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- data analysis — **42 %**
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- marketing strategy — **35 %**
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- content creation — **19 %**
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<!-- market-evidence -->
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