80 lines
2.7 KiB
Markdown
80 lines
2.7 KiB
Markdown
# Competences — online sales channel manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/1dd7c3cb-2d58-4dad-ae15-c9081174ab7e).
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## Essential
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- **apply social media marketing** (skill/competence)
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- **apply strategic thinking** (skill/competence)
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- **channel marketing** (knowledge)
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- **conduct online competitive analysis** (skill/competence)
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- **develop online sales business plan** (skill/competence)
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- **electronic business** (knowledge)
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- **identify customer's needs** (skill/competence)
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- **monitor online competitors** (skill/competence)
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- **negotiate buying conditions** (skill/competence)
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- **negotiate terms with suppliers** (skill/competence)
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- **perform market research** (skill/competence)
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- **plan digital marketing** (skill/competence)
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- **plan social media marketing campaigns** (skill/competence)
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- **show diplomacy** (skill/competence)
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- **web strategy assessment** (knowledge)
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## Optional
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- build business relationships (skill/competence)
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- carry out strategic research (skill/competence)
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- creatively use digital technologies (skill/competence)
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- develop inclusive communication material (skill/competence)
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- e-commerce systems (knowledge)
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- employment law (knowledge)
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- e-procurement (knowledge)
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- manage processes (skill/competence)
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- manage staff (skill/competence)
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- perform project management (skill/competence)
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- perform risk analysis (skill/competence)
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- protect personal data and privacy (skill/competence)
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- use customer relationship management software (skill/competence)
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- use e-services (skill/competence)
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- write work-related reports (skill/competence)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 2 ads, as of 2026-07-18)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- amazon account management — **50 %**
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- analytical skills — **50 %**
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- content optimization — **50 %**
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- data analysis — **50 %**
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- e-commerce strategy — **50 %**
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- inventory management — **50 %**
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- market forecasting — **50 %**
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- online sales — **50 %**
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- pricing control — **50 %**
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- product listing — **50 %**
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- project management — **50 %**
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- performance management — **50 %**
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### Methods
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- ppc advertising — **50 %**
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- omni-channel retail strategy — **50 %**
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### Responsibilities
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- inventory coordination — **50 %**
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- sales strategy execution — **50 %**
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- strategy development — **50 %**
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- performance reporting — **50 %**
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- data analysis — **50 %**
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- cross-functional collaboration — **50 %**
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- amazon channel leadership — **50 %**
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- account management — **50 %**
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- advertising campaign management — **50 %**
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<!-- market-evidence -->
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