5.3 KiB
Market evidence report — personal-trainer
Source: 52 real job ads (JSearch API, countries: us 39, gb 13), extracted into the MSSQL evidence store; as of 2026-07-18. This report contains extracted, aggregated facts only — no ad text is reproduced (copyright / platform terms).
Seniority distribution
| Seniority | Ads | Share |
|---|---|---|
| mid | 37 | 71 % |
| n/a | 10 | 19 % |
| lead | 3 | 6 % |
| junior | 2 | 4 % |
Tools — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | Svetness Fitness App | 4 | 8 % |
Hard skills — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | personal training | 19 | 37 % |
| 2 | fitness assessment | 18 | 35 % |
| 3 | program design | 13 | 25 % |
| 4 | sales | 8 | 15 % |
| 5 | exercise demonstration | 7 | 13 % |
| 6 | goal setting | 7 | 13 % |
| 7 | strength training | 7 | 13 % |
| 8 | fitness instruction | 6 | 12 % |
| 9 | fitness program design | 6 | 12 % |
| 10 | cardiovascular training | 4 | 8 % |
| 11 | client assessment | 4 | 8 % |
| 12 | exercise program design | 4 | 8 % |
| 13 | fitness coaching | 4 | 8 % |
| 14 | nutrition guidance | 4 | 8 % |
| 15 | progress tracking | 4 | 8 % |
| 16 | workout program design | 4 | 8 % |
| 17 | billing | 3 | 6 % |
| 18 | client coaching | 3 | 6 % |
| 19 | client communication | 3 | 6 % |
| 20 | client progress tracking | 3 | 6 % |
| 21 | exercise technique | 3 | 6 % |
| 22 | lead tracking | 3 | 6 % |
| 23 | movement analysis | 3 | 6 % |
| 24 | nutrition coaching | 3 | 6 % |
| 25 | nutrition education | 3 | 6 % |
| 26 | nutrition knowledge | 3 | 6 % |
| 27 | sport-specific training | 3 | 6 % |
Methods — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | functional movement screen (fms) | 3 | 6 % |
| 2 | keiser power training | 3 | 6 % |
| 3 | smart start assessments | 3 | 6 % |
| 4 | trx training | 3 | 6 % |
Responsibilities — full market ranking
| # | Item | Ads | Share |
|---|---|---|---|
| 1 | schedule management | 9 | 17 % |
| 2 | client base building | 7 | 13 % |
| 3 | member assistance | 7 | 13 % |
| 4 | fitness consultation | 6 | 12 % |
| 5 | equipment instruction | 5 | 10 % |
| 6 | member communication | 5 | 10 % |
| 7 | workout delivery | 5 | 10 % |
| 8 | workout execution | 5 | 10 % |
| 9 | client program development | 4 | 8 % |
| 10 | customer service | 4 | 8 % |
| 11 | member interaction | 4 | 8 % |
| 12 | assessment execution | 3 | 6 % |
| 13 | business development | 3 | 6 % |
| 14 | client motivation | 3 | 6 % |
| 15 | club maintenance | 3 | 6 % |
| 16 | documentation of programming | 3 | 6 % |
| 17 | exercise technique guidance | 3 | 6 % |
| 18 | fitness floor maintenance | 3 | 6 % |
| 19 | form correction | 3 | 6 % |
| 20 | program sales | 3 | 6 % |
| 21 | sales of programs | 3 | 6 % |
| 22 | session delivery | 3 | 6 % |
| 23 | training delivery | 3 | 6 % |
| 24 | workout program creation | 3 | 6 % |
Regional breakdown
Corpus note: 52 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
US (us)
39 ads.
Top hard skills:
- personal training — 38 % (15 ads)
- fitness assessment — 36 % (14 ads)
- program design — 23 % (9 ads)
- sales — 18 % (7 ads)
- exercise demonstration — 15 % (6 ads)
- fitness instruction — 15 % (6 ads)
- strength training — 13 % (5 ads)
- goal setting — 10 % (4 ads)
- billing — 8 % (3 ads)
- cardiovascular training — 8 % (3 ads)
Top tools:
- Svetness Fitness App — 8 % (3 ads)
- Facebook — 5 % (2 ads)
- Instagram — 5 % (2 ads)
- Svetness scheduling software — 5 % (2 ads)
Seniority: mid 72 % · n/a 18 % · junior 5 % · lead 5 %
UK (gb)
Insufficient evidence — 13 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
EU/DACH (de, at, ch, nl)
Insufficient evidence — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
Job title variants in the market
| Title | Ads |
|---|---|
| Personal Trainer | 14 |
| Certified Personal Trainer | 3 |
| Personal Trainer - Strength & Conditioning | 3 |
| Group Fitness Personal Trainer | 2 |
| Personal Trainer, Bethesda | 2 |
| Elite In-Home Personal Trainer Flexible Schedule & Growth | 1 |
| Elite In-Home Personal Trainer: Flexible Schedule & Perks | 1 |
| Elite Personal Trainer & Fitness Coach | 1 |
| Entry Level Personal Trainer | 1 |
| Fitness Coach, Personal Trainer | 1 |
| Future Opening: Fitness Trainer | 1 |
| Lead Certified Personal Trainer - Bellevue/Eastside | 1 |
| Mobile Master Personal Trainer | 1 |
| Personal Fitness Trainer | 1 |
| Personal Trainer - Alexandria, VA | 1 |
| Personal Trainer - East Alton | 1 |
| Personal Trainer - Metro, DMV | 1 |
| Personal Trainer - Pasadena | 1 |
| Personal Trainer - Springfield, OR | 1 |
| Personal Trainer (Full-time or Part-time) | 1 |
| Personal Trainer / Group Fitness Coach | 1 |
| Personal Trainer | Fitness Together |
| Personal Trainer I, II (Senior Center) | 1 |
| Personal Trainer Internship, Washington DC | 1 |
| Personal Trainer, Hudson Square | 1 |
Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.