162 lines
5.3 KiB
Markdown
162 lines
5.3 KiB
Markdown
# Market evidence report — personal-trainer
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Source: **52 real job ads** (JSearch API, countries: us 39, gb 13), extracted into the MSSQL evidence store; as of 2026-07-18.
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This report contains extracted, aggregated facts only — no ad text is
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reproduced (copyright / platform terms).
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## Seniority distribution
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| Seniority | Ads | Share |
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|---|---|---|
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| mid | 37 | 71 % |
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| n/a | 10 | 19 % |
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| lead | 3 | 6 % |
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| junior | 2 | 4 % |
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## Tools — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | Svetness Fitness App | 4 | 8 % |
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## Hard skills — full market ranking
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| # | Item | Ads | Share |
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|---|---|---|---|
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| 1 | personal training | 19 | 37 % |
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| 2 | fitness assessment | 18 | 35 % |
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| 3 | program design | 13 | 25 % |
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| 4 | sales | 8 | 15 % |
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| 5 | exercise demonstration | 7 | 13 % |
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| 6 | goal setting | 7 | 13 % |
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| 7 | strength training | 7 | 13 % |
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| 8 | fitness instruction | 6 | 12 % |
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| 9 | fitness program design | 6 | 12 % |
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| 10 | cardiovascular training | 4 | 8 % |
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| 11 | client assessment | 4 | 8 % |
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| 12 | exercise program design | 4 | 8 % |
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| 13 | fitness coaching | 4 | 8 % |
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| 14 | nutrition guidance | 4 | 8 % |
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| 15 | progress tracking | 4 | 8 % |
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| 16 | workout program design | 4 | 8 % |
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| 17 | billing | 3 | 6 % |
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| 18 | client coaching | 3 | 6 % |
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| 19 | client communication | 3 | 6 % |
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| 20 | client progress tracking | 3 | 6 % |
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| 21 | exercise technique | 3 | 6 % |
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| 22 | lead tracking | 3 | 6 % |
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| 23 | movement analysis | 3 | 6 % |
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| 24 | nutrition coaching | 3 | 6 % |
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| 25 | nutrition education | 3 | 6 % |
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| 26 | nutrition knowledge | 3 | 6 % |
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| 27 | sport-specific training | 3 | 6 % |
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## Methods — full market ranking
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| # | Item | Ads | Share |
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| 1 | functional movement screen (fms) | 3 | 6 % |
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| 2 | keiser power training | 3 | 6 % |
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| 3 | smart start assessments | 3 | 6 % |
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| 4 | trx training | 3 | 6 % |
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## Responsibilities — full market ranking
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| # | Item | Ads | Share |
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| 1 | schedule management | 9 | 17 % |
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| 2 | client base building | 7 | 13 % |
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| 3 | member assistance | 7 | 13 % |
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| 4 | fitness consultation | 6 | 12 % |
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| 5 | equipment instruction | 5 | 10 % |
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| 6 | member communication | 5 | 10 % |
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| 7 | workout delivery | 5 | 10 % |
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| 8 | workout execution | 5 | 10 % |
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| 9 | client program development | 4 | 8 % |
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| 10 | customer service | 4 | 8 % |
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| 11 | member interaction | 4 | 8 % |
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| 12 | assessment execution | 3 | 6 % |
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| 13 | business development | 3 | 6 % |
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| 14 | client motivation | 3 | 6 % |
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| 15 | club maintenance | 3 | 6 % |
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| 16 | documentation of programming | 3 | 6 % |
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| 17 | exercise technique guidance | 3 | 6 % |
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| 18 | fitness floor maintenance | 3 | 6 % |
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| 19 | form correction | 3 | 6 % |
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| 20 | program sales | 3 | 6 % |
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| 21 | sales of programs | 3 | 6 % |
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| 22 | session delivery | 3 | 6 % |
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| 23 | training delivery | 3 | 6 % |
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| 24 | workout program creation | 3 | 6 % |
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## Regional breakdown
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> **Corpus note:** 52 relevant ads in total — below the 100-ad target for a fully reliable ranking. Percentages above should be read as indicative.
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### US (us)
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39 ads.
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**Top hard skills:**
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- personal training — 38 % (15 ads)
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- fitness assessment — 36 % (14 ads)
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- program design — 23 % (9 ads)
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- sales — 18 % (7 ads)
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- exercise demonstration — 15 % (6 ads)
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- fitness instruction — 15 % (6 ads)
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- strength training — 13 % (5 ads)
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- goal setting — 10 % (4 ads)
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- billing — 8 % (3 ads)
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- cardiovascular training — 8 % (3 ads)
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**Top tools:**
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- Svetness Fitness App — 8 % (3 ads)
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- Facebook — 5 % (2 ads)
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- Instagram — 5 % (2 ads)
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- Svetness scheduling software — 5 % (2 ads)
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**Seniority:** mid 72 % · n/a 18 % · junior 5 % · lead 5 %
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### UK (gb)
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**Insufficient evidence** — 13 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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### EU/DACH (de, at, ch, nl)
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**Insufficient evidence** — 0 ads (minimum for a regional ranking: 30). No ranking is reported for this region.
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## Job title variants in the market
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| Title | Ads |
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| Personal Trainer | 14 |
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| Certified Personal Trainer | 3 |
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| Personal Trainer - Strength & Conditioning | 3 |
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| Group Fitness Personal Trainer | 2 |
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| Personal Trainer, Bethesda | 2 |
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| Elite In-Home Personal Trainer Flexible Schedule & Growth | 1 |
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| Elite In-Home Personal Trainer: Flexible Schedule & Perks | 1 |
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| Elite Personal Trainer & Fitness Coach | 1 |
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| Entry Level Personal Trainer | 1 |
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| Fitness Coach, Personal Trainer | 1 |
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| Future Opening: Fitness Trainer | 1 |
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| Lead Certified Personal Trainer - Bellevue/Eastside | 1 |
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| Mobile Master Personal Trainer | 1 |
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| Personal Fitness Trainer | 1 |
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| Personal Trainer - Alexandria, VA | 1 |
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| Personal Trainer - East Alton | 1 |
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| Personal Trainer - Metro, DMV | 1 |
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| Personal Trainer - Pasadena | 1 |
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| Personal Trainer - Springfield, OR | 1 |
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| Personal Trainer (Full-time or Part-time) | 1 |
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| Personal Trainer / Group Fitness Coach | 1 |
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| Personal Trainer | Fitness Together | Bethesda, Maryland | 1 |
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| Personal Trainer I, II (Senior Center) | 1 |
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| Personal Trainer Internship, Washington DC | 1 |
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| Personal Trainer, Hudson Square | 1 |
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Methodology: entities extracted per ad ({hard_skills, tools, methods, responsibilities, seniority}), normalized, counted as DISTINCT ads per entity; report threshold ≥ 3 ads. Headline sections in skills.md/tools.md use the stricter ≥ 20 % threshold.
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