5.8 KiB
5.8 KiB
Competences — public relations manager
Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2).
Essential
- advise on public image (skill/competence)
- advise on public relations (skill/competence)
- analyse external factors of companies (skill/competence)
- build community relations (skill/competence)
- communication principles (knowledge)
- conduct public presentations (skill/competence)
- corporate social responsibility (knowledge)
- develop communications strategies (skill/competence)
- develop media strategy (skill/competence)
- develop public relations strategies (skill/competence)
- diplomatic principles (knowledge)
- draft press releases (skill/competence)
- establish relationship with the media (skill/competence)
- forming of public opinion (knowledge)
- give interviews to media (skill/competence)
- integrate strategic foundation in daily performance (skill/competence)
- liaise with local authorities (skill/competence)
- market research (knowledge)
- organise press conferences (skill/competence)
- perform public relations (skill/competence)
- prepare presentation material (skill/competence)
- protect client interests (skill/competence)
- public relations (knowledge)
- reputation management (knowledge)
- rhetoric (knowledge)
- strategic planning (knowledge)
- use different communication channels (skill/competence)
Optional
- advertising techniques (knowledge)
- advise on communication strategies (skill/competence)
- advocate a cause (skill/competence)
- analyse internal factors of companies (skill/competence)
- apply diplomatic principles (skill/competence)
- apply grammar and spelling rules (skill/competence)
- apply social media marketing (skill/competence)
- apply strategic thinking (skill/competence)
- approve advertising campaign (skill/competence)
- archive documentation related to work (skill/competence)
- build business relationships (skill/competence)
- build international relations (skill/competence)
- business communication (knowledge)
- business strategy concepts (knowledge)
- carry out forum moderation (skill/competence)
- collaborate in the development of marketing strategies (skill/competence)
- company policies (knowledge)
- compile content (skill/competence)
- content marketing strategy (knowledge)
- coordinate advertising campaigns (skill/competence)
- coordinate marketing plan actions (skill/competence)
- copyright legislation (knowledge)
- create solutions to problems (skill/competence)
- desktop publishing (knowledge)
- develop creative ideas (skill/competence)
- develop professional network (skill/competence)
- develop promotional tools (skill/competence)
- disseminate internal communications (skill/competence)
- document project progress (skill/competence)
- draw conclusions from market research results (skill/competence)
- ensure cross-department cooperation (skill/competence)
- ensure information transparency (skill/competence)
- establish communication with foreign cultures (skill/competence)
- ethics of sharing work through social media (knowledge)
- European Structural and Investment Funds regulations (knowledge)
- evaluate advertising campaign (skill/competence)
- evaluate employees (skill/competence)
- examine advertisement layout (skill/competence)
- forecast organisational risks (skill/competence)
- give live presentation (skill/competence)
- government policy implementation (knowledge)
- government representation (knowledge)
- grammar (knowledge)
- graphic design (knowledge)
- humanitarian aid actors (knowledge)
- identify clients' needs (skill/competence)
- identify customer's needs (skill/competence)
- implement marketing strategies (skill/competence)
- liaise with politicians (skill/competence)
- make price recommendations (skill/competence)
- manage account department (skill/competence)
- manage budgets (skill/competence)
- manage contracts (skill/competence)
- manage creative department (skill/competence)
- manage development of promotional material (skill/competence)
- manage media services department (skill/competence)
- manage online communications (skill/competence)
- manage project metrics (skill/competence)
- manage staff (skill/competence)
- manage the handling of promotional materials (skill/competence)
- manage visual communications (skill/competence)
- marketing department processes (knowledge)
- marketing principles (knowledge)
- monitor political campaigns (skill/competence)
- monitor political conflicts (skill/competence)
- office software (knowledge)
- perform business analysis (skill/competence)
- perform fundraising activities (skill/competence)
- perform project management (skill/competence)
- political campaigning (knowledge)
- political parties (knowledge)
- political science (knowledge)
- pricing strategies (knowledge)
- proofread text (skill/competence)
- provide cost benefit analysis reports (skill/competence)
- psychological concepts (knowledge)
- recruit employees (skill/competence)
- represent the organisation (skill/competence)
- search engine optimisation (knowledge)
- social media management (knowledge)
- speak different languages (skill/competence)
- survey techniques (knowledge)
- types of media (knowledge)
- use analytics for commercial purposes (skill/competence)
- work closely with news teams (skill/competence)
- writing style guides (knowledge)
Market evidence (job-ad analysis, 59 ads, as of 2026-07-19)
Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
Hard skills
- media relations — 71 %
- public relations — 32 %
- project management — 31 %
- strategic communications — 24 %
- crisis communications — 22 %
Responsibilities
- relationship building — 19 %