143 lines
5.8 KiB
Markdown
143 lines
5.8 KiB
Markdown
# Competences — public relations manager
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/6cc19251-763b-4de1-b4f7-526c9ff732d2).
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## Essential
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- **advise on public image** (skill/competence)
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- **advise on public relations** (skill/competence)
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- **analyse external factors of companies** (skill/competence)
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- **build community relations** (skill/competence)
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- **communication principles** (knowledge)
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- **conduct public presentations** (skill/competence)
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- **corporate social responsibility** (knowledge)
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- **develop communications strategies** (skill/competence)
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- **develop media strategy** (skill/competence)
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- **develop public relations strategies** (skill/competence)
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- **diplomatic principles** (knowledge)
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- **draft press releases** (skill/competence)
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- **establish relationship with the media** (skill/competence)
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- **forming of public opinion** (knowledge)
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- **give interviews to media** (skill/competence)
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- **integrate strategic foundation in daily performance** (skill/competence)
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- **liaise with local authorities** (skill/competence)
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- **market research** (knowledge)
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- **organise press conferences** (skill/competence)
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- **perform public relations** (skill/competence)
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- **prepare presentation material** (skill/competence)
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- **protect client interests** (skill/competence)
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- **public relations** (knowledge)
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- **reputation management** (knowledge)
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- **rhetoric** (knowledge)
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- **strategic planning** (knowledge)
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- **use different communication channels** (skill/competence)
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## Optional
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- advertising techniques (knowledge)
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- advise on communication strategies (skill/competence)
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- advocate a cause (skill/competence)
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- analyse internal factors of companies (skill/competence)
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- apply diplomatic principles (skill/competence)
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- apply grammar and spelling rules (skill/competence)
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- apply social media marketing (skill/competence)
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- apply strategic thinking (skill/competence)
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- approve advertising campaign (skill/competence)
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- archive documentation related to work (skill/competence)
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- build business relationships (skill/competence)
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- build international relations (skill/competence)
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- business communication (knowledge)
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- business strategy concepts (knowledge)
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- carry out forum moderation (skill/competence)
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- collaborate in the development of marketing strategies (skill/competence)
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- company policies (knowledge)
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- compile content (skill/competence)
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- content marketing strategy (knowledge)
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- coordinate advertising campaigns (skill/competence)
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- coordinate marketing plan actions (skill/competence)
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- copyright legislation (knowledge)
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- create solutions to problems (skill/competence)
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- desktop publishing (knowledge)
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- develop creative ideas (skill/competence)
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- develop professional network (skill/competence)
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- develop promotional tools (skill/competence)
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- disseminate internal communications (skill/competence)
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- document project progress (skill/competence)
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- draw conclusions from market research results (skill/competence)
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- ensure cross-department cooperation (skill/competence)
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- ensure information transparency (skill/competence)
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- establish communication with foreign cultures (skill/competence)
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- ethics of sharing work through social media (knowledge)
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- European Structural and Investment Funds regulations (knowledge)
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- evaluate advertising campaign (skill/competence)
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- evaluate employees (skill/competence)
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- examine advertisement layout (skill/competence)
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- forecast organisational risks (skill/competence)
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- give live presentation (skill/competence)
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- government policy implementation (knowledge)
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- government representation (knowledge)
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- grammar (knowledge)
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- graphic design (knowledge)
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- humanitarian aid actors (knowledge)
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- identify clients' needs (skill/competence)
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- identify customer's needs (skill/competence)
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- implement marketing strategies (skill/competence)
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- liaise with politicians (skill/competence)
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- make price recommendations (skill/competence)
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- manage account department (skill/competence)
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- manage budgets (skill/competence)
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- manage contracts (skill/competence)
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- manage creative department (skill/competence)
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- manage development of promotional material (skill/competence)
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- manage media services department (skill/competence)
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- manage online communications (skill/competence)
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- manage project metrics (skill/competence)
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- manage staff (skill/competence)
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- manage the handling of promotional materials (skill/competence)
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- manage visual communications (skill/competence)
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- marketing department processes (knowledge)
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- marketing principles (knowledge)
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- monitor political campaigns (skill/competence)
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- monitor political conflicts (skill/competence)
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- office software (knowledge)
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- perform business analysis (skill/competence)
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- perform fundraising activities (skill/competence)
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- perform project management (skill/competence)
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- political campaigning (knowledge)
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- political parties (knowledge)
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- political science (knowledge)
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- pricing strategies (knowledge)
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- proofread text (skill/competence)
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- provide cost benefit analysis reports (skill/competence)
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- psychological concepts (knowledge)
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- recruit employees (skill/competence)
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- represent the organisation (skill/competence)
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- search engine optimisation (knowledge)
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- social media management (knowledge)
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- speak different languages (skill/competence)
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- survey techniques (knowledge)
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- types of media (knowledge)
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- use analytics for commercial purposes (skill/competence)
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- work closely with news teams (skill/competence)
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- writing style guides (knowledge)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 59 ads, as of 2026-07-19)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- media relations — **71 %**
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- public relations — **32 %**
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- project management — **31 %**
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- strategic communications — **24 %**
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- crisis communications — **22 %**
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### Responsibilities
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- relationship building — **19 %**
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<!-- market-evidence -->
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