127 lines
4.6 KiB
Markdown
127 lines
4.6 KiB
Markdown
# Competences — tourism policy director
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Source: ESCO v1.2.1 occupation-skill relations (http://data.europa.eu/esco/occupation/e246eca2-2cec-45b4-ae76-aa1f37d07bc5).
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## Essential
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- **assess an area as a tourism destination** (skill/competence)
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- **coordinate public-private partnerships in tourism** (skill/competence)
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- **deliver presentations on tourism** (skill/competence)
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- **develop tourism policies** (skill/competence)
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- **environmental impact of tourism** (knowledge)
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- **measure sustainability of tourism activities** (skill/competence)
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- **plan measures to safeguard cultural heritage** (skill/competence)
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- **plan measures to safeguard natural protected areas** (skill/competence)
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- **tourism market** (knowledge)
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- **tourist resources of a destination for further development** (knowledge)
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## Optional
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- advise on foreign affairs policies (skill/competence)
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- analyse foreign affairs policies (skill/competence)
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- build a strategic marketing plan for destination management (skill/competence)
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- build international relations (skill/competence)
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- develop international cooperation strategies (skill/competence)
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- foreign affairs (knowledge)
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- foreign affairs policy development (knowledge)
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- geographical areas relevant to tourism (knowledge)
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- government policy implementation (knowledge)
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- manage distribution of destination promotional materials (skill/competence)
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- manage government policy implementation (skill/competence)
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- manage production of destination promotional materials (skill/competence)
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- marketing principles (knowledge)
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- perform public relations (skill/competence)
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- plan event marketing for promotional campaigns (skill/competence)
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- present reports (skill/competence)
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- report analysis results (skill/competence)
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- scientific research methodology (knowledge)
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- show intercultural awareness (skill/competence)
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- speak different languages (skill/competence)
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<!-- market-evidence -->
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## Market evidence (job-ad analysis, 6 ads, as of 2026-07-20)
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Share of analyzed job ads mentioning the item (threshold ≥ 20 %). Source: JSearch/Adzuna APIs.
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### Hard skills
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- economic development — **83 %**
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- budgeting — **33 %**
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- advocacy — **17 %**
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- budget management — **17 %**
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- business expansion — **17 %**
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- business investment — **17 %**
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- business recruitment — **17 %**
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- business retention — **17 %**
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- community wealth building — **17 %**
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- data analysis — **17 %**
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- fiscal oversight — **17 %**
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- economic development strategy — **17 %**
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- infrastructure coordination — **17 %**
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- international trade — **17 %**
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- investment promotion — **17 %**
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- marketing strategy — **17 %**
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- market analysis — **17 %**
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- policy advisory — **17 %**
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- policy development — **17 %**
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- project delivery — **17 %**
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- project management — **17 %**
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- project pipeline management — **17 %**
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- regeneration initiatives — **17 %**
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- staff training — **17 %**
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- strategic planning — **17 %**
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- strategic program management — **17 %**
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- strategy shaping — **17 %**
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- tax base growth — **17 %**
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- workforce readiness — **17 %**
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### Methods
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- public-private partnerships — **33 %**
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- site readiness — **17 %**
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- strategic marketing — **17 %**
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- regional economic development — **17 %**
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- long-range planning — **17 %**
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- prospect development — **17 %**
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- business expansion programs — **17 %**
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### Responsibilities
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- job creation — **33 %**
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- investment attraction — **17 %**
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- organizational leadership — **17 %**
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- partnership development — **17 %**
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- policy advising — **17 %**
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- economic growth driving — **17 %**
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- economic strategy leadership — **17 %**
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- executive engagement — **17 %**
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- global representation — **17 %**
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- economic development program implementation — **17 %**
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- business recruitment — **17 %**
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- business engagement — **17 %**
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- department administration — **17 %**
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- department management — **17 %**
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- development facilitation — **17 %**
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- community engagement — **17 %**
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- project reporting — **17 %**
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- proposal analysis — **17 %**
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- relationship building — **17 %**
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- resource allocation — **17 %**
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- rfp response — **17 %**
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- project management — **17 %**
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- project oversight — **17 %**
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- policy oversight — **17 %**
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- market trend analysis — **17 %**
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- marketing oversight — **17 %**
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- site assessment — **17 %**
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- stakeholder communication — **17 %**
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- stakeholder engagement — **17 %**
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- strategic leadership — **17 %**
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- team leadership — **17 %**
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- trade promotion — **17 %**
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- talent alignment — **17 %**
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- strategy implementation — **17 %**
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<!-- market-evidence -->
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