af05383bb1
Snapshot before the quality program (relevance gates, tiered mapping, QA linter). v1 is the immutable before/after reference; evidence crawl was at ~175/3039 occupations when tagged. Co-Authored-By: Claude Fable 5 <noreply@anthropic.com> Claude-Session: https://claude.ai/code/session_01PDKeXvpT6tENSvyQGLV1Uq
62 lines
3.0 KiB
Markdown
62 lines
3.0 KiB
Markdown
---
|
|
name: advertising-sales-agent
|
|
description: "Occupational skill for the role 'advertising sales agent' (also: ad sales representative, media salesman, media salesperson, ad sales agent, advertising sales rep, media saleswoman). Use when the user asks for typical advertising sales agent work such as: Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.; Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.; Maintain assigned account bases while developing new accounts."
|
|
---
|
|
|
|
# Advertising Sales Agent
|
|
|
|
Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
|
|
|
|
## Core workflow
|
|
|
|
1. Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
|
|
2. Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
|
|
3. Maintain assigned account bases while developing new accounts.
|
|
4. Process all correspondence and paperwork related to accounts.
|
|
5. Deliver advertising or illustration proofs to customers for approval.
|
|
6. Draw up contracts for advertising work, and collect payments due.
|
|
7. Locate and contact potential clients to offer advertising services.
|
|
8. Provide clients with estimates of the costs of advertising products or services.
|
|
|
|
## How to use this skill
|
|
|
|
- Read [references/profile.md](references/profile.md) for the occupation profile and scope.
|
|
- Consult [references/tasks.md](references/tasks.md) for the full task and activity inventory.
|
|
- Check [references/skills.md](references/skills.md) for essential vs. optional competences.
|
|
- Check [references/tools.md](references/tools.md) for the software commonly used in this role.
|
|
- See [references/ai-skills.md](references/ai-skills.md) — matched external AI agent skills (per-source attribution).
|
|
|
|
## Key competences (essential)
|
|
|
|
- advertising techniques
|
|
- advise on merchandise features
|
|
- answer requests for quotation
|
|
- characteristics of products
|
|
- characteristics of services
|
|
- communicate with customers
|
|
- contact customers
|
|
- customer relationship management
|
|
- deliver a sales pitch
|
|
- demonstrate motivation for sales
|
|
- ensure client orientation
|
|
- ensure compliance with legal requirements
|
|
- ensure compliance with purchasing and contracting regulations
|
|
- guarantee customer satisfaction
|
|
- implement customer follow-up
|
|
|
|
## Hot technologies
|
|
|
|
- Google Analytics
|
|
- Salesforce software
|
|
- Microsoft Access
|
|
- Adobe InDesign
|
|
- Microsoft Outlook
|
|
- Adobe Creative Cloud software
|
|
- Adobe Illustrator
|
|
- Adobe Photoshop
|
|
- Canva
|
|
- Microsoft Office software
|
|
|
|
---
|
|
*Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/f5332f2d-3119-4194-8b5c-d0a5d97f55ef), O*NET 30.3 (41-3011.00). See manifest.json for licensing/attribution.*
|