3.6 KiB
3.6 KiB
name, description
| name | description |
|---|---|
| marketing-manager | Occupational skill for the role 'marketing manager' (also: market manager, sales and marketing manager, marketing director, promotions manager, telemarketing manager, advertising sales manager). Use when the user asks for typical marketing manager work such as: Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.; Develop pricing strategies, balancing firm objectives and customer satisfaction.; Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. |
Marketing Manager
Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Core workflow
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Compile lists describing product or service offerings.
How to use this skill
- Read references/profile.md for the occupation profile and scope.
- Consult references/tasks.md for the full task and activity inventory.
- Check references/skills.md for essential vs. optional competences.
- Check references/tools.md for the software commonly used in this role.
- See references/ai-skills.md — matched external AI agent skills (per-source attribution).
Key competences (essential)
- align efforts towards business development
- analyse business plans
- analyse consumer buying trends
- analyse customer service surveys
- analyse external factors of companies
- analyse internal factors of companies
- analyse work-related written reports
- apply strategic thinking
- brand marketing techniques
- channel marketing
- collaborate in the development of marketing strategies
- content marketing strategy
- coordinate marketing plan actions
- corporate social responsibility
- create annual marketing budget
Hot technologies
- Intuit QuickBooks
- IBM SPSS Statistics
- SAS
- The MathWorks MATLAB
- GitHub
- Google Looker Analytics
- Tableau
- Asana
- Slack
- Splunk Enterprise
Hot technologies
Top tools from 43 gated job ads (see references/market.md, as of 2026-07-17):
- Microsoft Excel — 12 %
- HubSpot — 7 %
- Salesforce — 7 %
Sources: ESCO v1.2.1 (http://data.europa.eu/esco/occupation/6fcf4638-e7c7-4978-9302-9a7b63a3d57c), ONET 30.3 (11-2021.00). See manifest.json for licensing/attribution.*